Airship’s Post

Cheers to our newest partnership with Twilio and 15 years of Airship innovating how brands acquire, engage, and retain customers at every touchpoint. Together we’ll continue to move the world of digital engagement forward. 🎉 Our SVP of Technology Mike Herrick shares Airship’s success stories, recent product enhancements, and how this latest collaboration will make it easier for brands to grow customer lifetime value. Learn more. #Twilio #CustomerExperience #Martech

We’ve once again been recognised by industry experts Forrester and have been included within the latest report: The Customer Journey Orchestration Landscape. If you’re customer obsessed like we are - take a look… #cx #customerjourney

A vision for #retailmedia There is still time before the weekend! In this video made by EPAM Systems, Google and Fullstory, our #retailmedia vision comes to life! #retailmedia #orchestration #omnichannel

Curious about how CMOs are transforming customer experiences in the digital age? 🌐 Discover the new strategies and tools they use to lead the way! https://buff.ly/4fadbZX #DigitalMarketing #CustomerExperience

📸 Today, companies are facing challenges in operationalizing their scaled customer success and digital customer success initiatives. 📸 Here are some key challenges, we have heard about: 🕵🏼♀️ Data Sanity is Missing: Most CX teams lack normalized customer 360 data in one centralized place, and they struggle to identify relevant product signals. 📩 Limited Customer Engagement Beyond Email Automation: While companies implement email automation, it often receives minimal customer attention, as no one is excited about yet another email from a SaaS vendor. 🤹🏼 Fragmented Digital Efforts: Proactive engagement flows for specific customer segments are not well-defined. People typically maintain Google Sheets with disconnected activities rarely aligning with desired outcomes. 🔔 Customers Dislike In-App Overlays: Many companies use in-app overlays to communicate with users, but these overlays degrade the application experience. About 99% of customers close these modals. At Fulcrum, we believe these challenges fundamentally hinder companies from scaling their customer success efforts. 🚀 This is why we are introducing Omni-Channel Experiences to help customer success teams scale without requiring additional headcount. With Fulcrum’s Omni-Channel Experiences, you can automate customer engagement for low-touch customers. 🚀 🔥 Key Capabilities 🔥 🎢 Create hyper-targeted end-to-end customer engagement flows, including emails, native product experiences, and 1:1 customer meetings, in minutes. 👩🏼💻 Native In-Product Experiences: Implement banners, surveys, modals, onboarding, etc., without the need for any code changes. 👨👩👧👧 Target the Flows to Adaptable Customer Segments. Let’s chat if you are prioritizing scaling CX or digital customer success. #ProductLedSuccess #DigitalCustomerSuccess #ScaledCX #FulcrumLaunch https://lnkd.in/g_5yhKwK

In today's competitive landscape, delivering exceptional customer experiences across all channels is no longer a luxury, but a necessity. #PureSocial, the powerful solution for #GenesysCloud, empowers to the #ContactCenters to achieve this goal by seamlessly integrating social media, messaging, and video calls into a unified platform. 📱💬 Ready to take the #CustomerExperience to the next level? Visit www.puresocial.cx to learn more!

Raw data is just numbers in a spreadsheet with no real value. You must humanize it to identify patterns and correlations, predict trends, and personalize customer experiences. However, with brands receiving an overwhelming amount of data every day, humanizing it can seem complex. To address this challenge and equip marketers with strategies to humanize data and personalize customer experiences, we invited Hope Barrett, Director of Product Management at SoundCloud, and Leigh Parlier, Digital Marketing Manager at Travel + Leisure, for a fireside chat with our MoEngage GM North America Rachael Bergman. Check it out below! https://lnkd.in/e7fbb8UJ #moengage #soundcloud #personalization

Without #trust a #brand is just a #product and its #advertising is just #noise. #KeithWeed Building trust is indeed paramount for brands and advertising to truly connect with consumers. When trust is established, it goes beyond the product itself, creating a bond based on reliability, transparency, and shared values. This resonance makes the brand more than just a commodity; it becomes a trusted ally in the consumer's life. Absolutely. Trust forms the bedrock of strong relationships between brands and consumers. Without trust, advertising may fall on deaf ears, and products become just another commodity in a sea of options. When brands prioritize building trust through transparency, authenticity, and consistent delivery on promises, they create a meaningful connection that resonates beyond superficial marketing noise. Why trust is essential for brands and advertising? ☑ Quality of Products/Services The cornerstone of brand trust is the quality of the products and services offered. If these are reliable and meet customer needs, trust naturally develops. ☑ Positive Reviews Third-party reviews can significantly influence the perception of a brand. Positive feedback from other customers can bolster trust. ☑ Customer Service How a brand interacts with its customers, especially in resolving issues, can either build or erode trust. ☑ Values and Actions Alignment Customers increasingly expect brands to act on their stated values, whether it’s social responsibility, environmental sustainability, or other societal issues. ☑ Data Security Ensuring customer data is secure is non-negotiable for building trust. ☑ Consistent Customer Experience A consistent experience across all touchpoints reinforces trust, making any negative interactions seem like outliers rather than the norm. In essence, trust is not just about transactions; it’s about forming a relationship with customers that extends beyond the product. It’s about creating a brand that customers believe in and feel aligned with their values and expectations. This alignment can lead to loyal customers who advocate for the brand, driving further growth and success. #Consumer #Market #Customer #Value #Misleading #FalseInformation #Ads #Advertising #Quality #Service #Sales #Postsales #marketing #CustomerCare #SaturdaySwag #Airtel

CleverTap Partners with Zoomcar to Boost User Engagement, Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. #technews #techupdates #clevertap #zoomcar Sidharth Pisharoti SMEStreet Faiz Askari

ANNOUNCEMENT: Launch of A New Substack CX Column featuring new exclusive content Sign up to become a paid premium member with me at blakemorgan.substack.com Here’s a quick bulleted list of what paid subscribers will get each week: 1. One video per week - a short 3-5 minute video where I talk about what’s happening around the world in CX, or a new strategy from the frontlines of companies I’m working with, advising and more. 2. One premium article per week - I will be writing about strategies and case studies illustrating how customer experience can drive business growth. I’ll be sharing frameworks that customer-centric brands have successfully used or are still using, that you can leverage in your own pursuit of being a more customer-centric company. In my 15 years of creating customer experience thought leadership - what I know for certain is that I’m a helper of the CX practitioner - and there’s a lot of work left to do. There is always work to do to make customers’ lives easier and better. https://lnkd.in/gh5yYCye #cx #customerexperience