Airtable’s Post

If you’re feeling the pressure to prove the impact and ROI of your team’s work, you’re not alone. The real challenge for marketers this year won’t be tight budgets or lean teams, instead, it will be the effective utilization of existing resources. Our survey of 550 marketing leaders highlights the obstacles marketers face in optimizing resources and proving business impact. Consider these findings your roadmap to fueling marketing efficiency and ROI in 2024. Grab a copy of our 2024 Marketing Trends Report and learn how leading teams are optimizing the marketing supply chain, and using AI and no-code solutions in daily work: https://ow.ly/7CoX50SXcLn

If you’re feeling the pressure to prove the impact and ROI of your team’s work, you’re not alone. The real challenge for marketers this year won’t be tight budgets or lean teams, instead, it will be the effective utilization of existing resources. Our survey of 550 marketing leaders highlights the obstacles marketers face in optimizing resources and proving business impact. Consider these findings your roadmap to fueling marketing efficiency and ROI in 2024. Grab a copy of our 2024 Marketing Trends Report and learn how leading teams are optimizing the marketing supply chain, and using AI and no-code solutions in daily work. https://ow.ly/vpQL50ReE3t

Excited to share some valuable insights from our latest project with Airtable! 🔍 This 2024 Marketing Trends Report is a *goldmine* for marketers.🔥🔥🔥 One standout discovery: In the past year, 24% of highly efficient marketing teams ramped up their investment in agencies, consultants, and freelancers by 50% or more. It's a testament to recognizing the specialized expertise these resources offer—and how marketing teams can expand their capacity strategically. Check out the full report below to tap into the wisdom of 550 marketing leaders. 👇

Join me at my FREE 3-Day Boot Camp where I'll unveil the game-changing secrets of leveraging Artificial Intelligence as your ultimate business ally. Are you tired of: ☑️ Spending endless hours crafting marketing materials that don't quite hit the mark? ☑️ Juggling client requests and feeling like you're on the brink of dropping the ball? ☑️ Struggling to get new leads on the phone and in your calendar? Enter AI, your NEW personal assistant. With the power of artificial intelligence by your side, you’ll be able to: Revolutionize your marketing game by developing multichannel marketing materials that convert leads into loyal customers. Offer top-tier client support, making your clients feel valued and heard, without taking time away from the rest of your business. You’ll Save Your Seat To My FREE Boot Camp TODAY!

Integration of AI in Digital Marketing: In today's fast-paced digital landscape, staying ahead means embracing innovation. Dive into our latest article to discover how AI is revolutionizing digital marketing, and explore the top tools reshaping the industry. From chatbots to predictive analytics, get ready to supercharge your marketing efforts with AI-driven strategies at https://lnkd.in/e5ZDw44q

Calling all Marketers!! 🔊 Are you leveraging your data to create personalized experiences for your customers? Please join us at the SF Tower to learn more about how to use data and AI to power marketing experience. When: June 11th, 1:00pm -5:00pm Where: SF Tower Sign up below, and see you there!

In today’s digital age, data is king. Marketers who can harness the power of data to create meaningful experiences for their customers have a significant advantage over their competition. 

Excited to share an exclusive ANA webinar on the Future of Marketing Effectiveness, powered by AI. Join Gain Theory's NA CEO Shawn O'Neal as we delve into how AI is reshaping marketing measurement. Discover how GenAI can drive deeper insights, optimise campaigns in real-time, and unlock better business results. Don't miss this opportunity to stay ahead in the evolving marketing effectiveness landscape: https://lnkd.in/e3GZB2YN #AI #MarketingEffectiveness #FutureInsights

🗣️ AI is THE buzzword on marketer's lips, and we're deep diving into how it's impacted our industry. There's a few more days to register for this insightful conversation led by TEAM LEWIS' very own Rebekah Crispin - you don't want to miss this!

The fifth edition of the Future of Marketing survey brings together results from more than 800 marketing professionals and interviews with industry experts to examine the trends shaping the industry over the next two years. In this article, Rose Keen looks at some of the key findings in the report. You can also register to join our Future of Marketing webinar on September 21st (link in comments). Key takeaways: – Despite the crises which have characterised the last few years, the vast majority (76%) of marketers are optimistic about the future of the industry. – Three quarters (75%) of marketers say their organisations are already using or actively considering the rollout of generative AI tools. – Despite Google’s sunsetting of third-party cookies being less than a year away, just under a third of marketers (30%) consider their organisation prepared. – Over the next two years, the majority of marketers (76%) predict that there will be either a small increase in marketing budgets or that budgets will stay the same. Data and insight capability, technology and infrastructure, and strategic initiatives are seen as the top investment priorities. – Data continues to be an increasing focus, with 75% of marketers predicting it will become more important over the next two years.