AiSensum’s Post

In this MKW3444 assignment 1, I analysed the Uniqlo Japan and Uniqlo Malaysia marketing strategies. By doing this assignment, I was able to know how the market position their price with different strategies, and how the cultural influences is used in each country. This assignment was good opportunity to get to know about those knowledges. #MKW3444 #FieldVisit

I just finished a deep dive into Uniqlo's market entry strategy in Malaysia, and it's fascinating to see how they've tailored their approach to truly resonate with local consumers. From adapting product lines like AIRism to suit the tropical climate, to implementing a competitive pricing strategy with frequent limited-time offers, Uniqlo has effectively differentiated itself in the Malaysian market, especially with winning the heart of Malaysian customers. The most important takeaway that I get from this field visit is that success in a new market isn't just about selling products, it's about understanding and adapting to the local culture, preferences, and behaviors. #MKW3444 #FieldVisit

Fantastic news! Patrick Girod x L'Oréal (Thailand). 🤩 Creating an ideal workspace for employees is crucial. It should be a place where they feel comfortable 😌, safe 🛡️, and valued 💖. L'Oréal recently moved to a new office 🏢, which is an excellent example of their commitment to prioritizing their people. The new office has several amenities that enhance the working experience for employees. For instance, La Cafet ☕ is now available for employees to socialize, eat their meals, and unwind during their breaks. The ergonomic workspace design promotes wellness 🧘♀️ by offering comfortable seating. Collaborating spaces are also available to encourage teamwork and creativity among employees, as well as a Sky Garden to catch one's breath and check out some incredible city views. The move to a new office reflects L'Oréal's people-first culture and values. By providing a comfortable and safe workspace, L'Oréalians 👥 can feel more connected, productive 💪, and motivated 🚀. The company's focus on employee well-being encourages a culture of connection 🤝, co-creation 🤝, and celebration 🎉. Looking forward to seeing what's next! #Loreal #EmployeeWellness #Productivity #WorkplaceBenefits

Sephora in China are times changing Sephora has had a rollercoaster ride in APAC Sephora in Korea closed it’s doors earlier in May after only reopening in 2019 In 2023 they closed Taiwan & in 2022 they closed their online store in Vietnam China they are fighting hard – Cross border store did not work but now finally tides might be turning What has changed: 👉 It is now 3 years since regulatory policy changed to allow nonspecial use cosmetics into China without animal testing 👉 Whilst some brands have taken advantage of this – many have not chosen to partner with Sephora exclusively Non-Sephora Route to market 🛣️ 🔔 Charlotte Tilbury – launched cross border, did pop up collaborations, distributed across broader channels and then in 2021 got registration. They opened their own standalone stores 🏬 – now they have 15 stores across 9 cities But increasingly brands are doing what they do in other markets and partnering with Sephora for global expansion 🔔 Fenty & Drunk Elephant have both been in Cross border in China since 2019 and both have got registration and launched with Sephora exclusively in April 🔔 They are investing heavily to promote the launch and in turn drive traffic to Sephora through outdoor, Fenty beauty alley pop up, heavy investment with top livestreamers Issue with Sephora is it is not a destination in China like in US, Europe or Singapore. However if they can get enough brands to partner with them it may change the tide in China Do you feel Sephora China is a good options for brands now? #Sephora #China #Crossborder

Uniqlo Opens Global Flagship Store in Shinjuku - https://lnkd.in/g-7tgQwk TOKYO, Oct 24 (News On Japan) - Uniqlo is set to reopen its global flagship store in Shinjuku, Tokyo, two years after withdrawing from the same location. The new store, called 'Uniqlo Shinjuku Main Store,' will span three floors and offer exclusive items that were previously unavailable in Japan. This reopening marks Uniqlo's fourth global flagship store in the country, and the company has high hopes for its success, especially with the recovery of inbound tourism. In 2012, Uniqlo had previously partnered with Bic Camera to launch a store called "Bicqlo" at the same site, combining clothing and electronics. However, the store was forced to close due to challenges brought on by the COVID-19 pandemic. Now, with a growing number of international customers, Fast Retailing Group's Executive Officer Masahiro Endo sees Shinjuku as a global hub, aiming to make the new store the top-grossing Uniqlo location in the world. The company hopes this strategy will further accelerate its sales, which have already surpassed 3 trillion yen. Source: TBS https://lnkd.in/gSXeHcKT Source

Uniqlo Opens Global Flagship Store in Shinjuku - https://lnkd.in/g-7tgQwk TOKYO, Oct 24 (News On Japan) - Uniqlo is set to reopen its global flagship store in Shinjuku, Tokyo, two years after withdrawing from the same location. The new store, called 'Uniqlo Shinjuku Main Store,' will span three floors and offer exclusive items that were previously unavailable in Japan. This reopening marks Uniqlo's fourth global flagship store in the country, and the company has high hopes for its success, especially with the recovery of inbound tourism. In 2012, Uniqlo had previously partnered with Bic Camera to launch a store called "Bicqlo" at the same site, combining clothing and electronics. However, the store was forced to close due to challenges brought on by the COVID-19 pandemic. Now, with a growing number of international customers, Fast Retailing Group's Executive Officer Masahiro Endo sees Shinjuku as a global hub, aiming to make the new store the top-grossing Uniqlo location in the world. The company hopes this strategy will further accelerate its sales, which have already surpassed 3 trillion yen. Source: TBS https://lnkd.in/gSXeHcKT Source

SHEIN 's Singapore Pop-Up: A Winning Formula #SHEIN's second pop-up in Singapore has proven to be another resounding success. Held in the bustling Bugis district, the event capitalized on the excitement of the Singapore Grand Prix, creating a vibrant and engaging atmosphere. The motorsport-themed decor, featuring car-themed shopping carts and F1-inspired photo spots, was a clever way to attract attention and create a memorable experience for shoppers. The pop-up's diverse range of products, from officewear to Korean fashion, ensured that there was something for everyone to discover and purchase. By hosting these pop-ups in Singapore, SHEIN is effectively expanding its brand reach and solidifying its presence in the local market. These physical stores allow customers to try on clothes, experience the quality of the products firsthand, and engage with the brand in a more personal way. Additionally, the pop-ups serve as excellent marketing opportunities, generating buzz and attracting new customers. It's clear that SHEIN's strategy of combining online and offline retail is paying off. The brand's ability to adapt to different markets and create unique shopping experiences is a key factor in its continued success. #brandexperience #brandactivation #popups #luxury #fashion #Retail #cmoinsoghts #cmo #Retailnews

Singapore is a regional hub, many beauty executives have been here But the market is geographically very small It is no surprise seeing as the whole of Singapore is the size of New York Singapore is a mature and relatively well off market. Consumers like premium products – over 50% market Dominant categories: Skincare over 50%, Fragrance at 20% more than colour cosmetics at 15% Sales Channels – Department stores are still growing YOY but more standalone stores have diluted their market share Takashimaya & Tangs are the key department stores Sephora is very strong in Singapore with 12 stores making up nearly half of Sephora SEA sales Independent niche retailers are limited and marketplace ecommerce is below 5% of sales Where is your favourite place to shop in Singapore? #singapore #beautybrands #departmentstore

I am thrilled to share my recent experience attending the Japanese Business and Culture Program organized by UNIQLO. This immersive program has been a game-changer in my understanding of the retail industry and Japanese culture. Here are some key learnings from this incredible journey: 🎯 Precision and Passion - Developed a deep appreciation for punctuality and meticulous attention to detail. - Reinforced the importance of maintaining a disciplined work ethic. 🎯 Mastering the Retail Symphony - Acquired valuable insights into supply chain management. - Recognized the pivotal role of store managers in ensuring retail success. 🎯 Innovation for Sustainability - Witnessed UNIQLO's commitment to their "Lifewear" philosophy, emphasizing quality and environmental responsibility. - Learned about their dedication to sustainability through initiatives like "reuse, recycle, remake, repair." 🎯 People Powered Growth - Noted UNIQLO's significant investment in employee development. - Discovered their innovative approaches to fostering a supportive and growth-oriented workplace culture. 🎯 Immersive Learning - Japanese films provided a rich understanding of cultural nuances, fostering empathy and appreciation for diverse perspectives. 🎯 Overall Impact - Equipped with essential tools for navigating the retail industry. - Gained a comprehensive understanding of Japanese culture, igniting a passion for innovation and sustainability. This program is a must-attend for anyone interested in exploring retail from a global perspective. Thank you, UNIQLO, for this transformative experience! 🌏👘📈 #JapaneseBusiness #CulturalExchange #Sustainability #RetailInnovation #UNIQLO #ProfessionalGrowth #GlobalPerspective