Aisha Rehman’s Post

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Copywriter | Expert in Blogging (health & wellness and education)

Pedistal Fan In a biscuit factory of a very well known developed country, the owners devised a high_ budget metal detector when they started receiving complaints about empty biscuit packets during packaging. This was the general fault of the packing machines. . . . In another underdeveloped country, when biscuit factory owners had to face the same problem.. They didn't devise any metal detector but.... . . . A pedistal fan..!!!! To blow away the empty packets... This isn't just about biscuits, it's about the mindset shift. Along with all the other impressive lessons of this story, The other country prefered the benefits to the features. This is what a copywriter does!!! An expert copywriter crafts the Fanciest tools of words to promote benefits out of features.. Dear company owners!! Go forth, be bold, and let your business flourished by... Hiring a copywriter who knows well to promote benefits over features.

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