Ajay Jose, FIII, Ph.D’s Post

#competitiveadvertising at its brilliant best! Exciting and enriching times in terms of #marcom! And all happening with Apple ! Just some time back we had boAt Lifestyle take #apple head-on. To mixed reviews. Then there was the #brand Apple itself, getting crushed under its own #creativity! It got crushing...or was it cursing reviews...for a #adfilm for #ipadpro that was freudingly named as 'crush'! And surprisingly quickly, we have this Samsung Electronics direct pad-to-pad/tab-to-tab rebuttal so to say, that's an exceptional combination of being graceful and hard-hitting, at the same time. So much to appreciate and to learn. Note, how the same set/looks being used! Interesting, how the #communication / #messaging is less about the product and much more about human-spirit-cannot-be-crushed kind of emotional & human aspects. Indeed, 'Creativity Cannot be Crushed'! #marketingandadvertising #advertising #marketingcommunications #creativethinking

🔥 Samsung Takes a Shot at Apple in Bold New Ad 1️⃣ Attention-Grabbing: Samsung cleverly starts its ad with an apple, leaving viewers curious and intrigued. 2️⃣ Showcasing Galaxy S24 Ultra: After capturing attention, Samsung reveals its new Galaxy S24 Ultra, highlighting the product with confidence. 3️⃣ Controversial Closing: The ad ends with a statement that stirs the age-old Apple vs. Samsung debate, sparking conversation. 📱 A smart marketing move to ignite rivalry and engage audiences. #Samsung #AppleVsSamsung #GeniusAd #Marketing

Samsung's latest advertisement directly targets Apple. It starts by capturing immediate attention with the image of an apple, sparking curiosity. The ad then showcases Samsung's new Galaxy S24 Ultra, ending with a provocative statement. This clever marketing move is designed to reignite the age-old Apple vs. Samsung debate. Apple vs. Samsung: The battle rages on! What do you think of Samsung's latest ad? #AndroidvsiOS #TechNews #Tech #Innovation #Samsung #GalaxyS24Ultra #MobileTech #ProvocativeMarketing #CleverAdvertising

Advertisement Fun-facts (part-1) Let's do it again before this, I did marketing fun facts where I discussed different marketing-related fun facts This time I came up with another interesting idea where I will discuss famous controversial advertisements. Let's get started... Samsung says everything without saying anything In this advertisement Samsung directly targets Apple In the ad, an apple is used while capturing an image along with a proactive statement that creates curiosity. "Can your Apple do that?? " They showcased the Samsung Galaxy S24 in a very interesting way and reignited the old Apple VS Samsung debate. P.S. Before Samsung, Apple also used this strategy. #marketingcampaings #marketingadvertisments #ads #Samsung #Apple #personalbranding

Talk about repositioning your competition! Well done!!

Bold move or marketing genius? 🎯 Samsung takes aim directly at Apple in their latest ad. 🍏 They use a real apple to catch the eye 👀, then swiftly introduce their new Galaxy S24 Ultra. But the real kicker? A cheeky claim: "Do more with an apple than Apple has ever done." Result: It gets people talking, sharing, and engaging. In this case, Samsung got the world debating, pushing their brand to the forefront of everyone's mind. Key takeaway: Dare to disrupt. Be bold. Initiate conversations Repost ♻️ if you believe in the power of audacious marketing. #boldmoves #marketinggenius

This is so interesting and UX focused: Love it: “In collaboration with Unrivaled, Samsung Galaxy technology will revolutionize the fan experience pre-, in- and post-game, and during the broadcast, including through more than 600 hours of social-first content. The new, first-of-its-kind footage, content and enhancements – all captured and shared with Samsung Galaxy devices – will create meaningful connections, amplify each player’s unique style and passions, and bring fans closer to the action” Es una colaboración constante entre contenido generado por nosotros (y una pelea interna entre Samsung e IPhone) y contenido que enganche (con historias de fondo)

Samsung Lands a Punch with "Creativity cannot be Crushed" Ad Against Apple! 👊 Talk about seizing the moment! Samsung's new "Creativity cannot be Crushed" ad taking a jab at Apple's iPad Pro is a prime example of brilliant moment marketing. By tapping into the iconic Apple vs. Samsung rivalry and timing the ad perfectly amidst the iPad Pro controversy, Samsung ensured maximum relevance and buzz. 🔥 Not only does the bold ad reinforce Samsung's competitive edge, but it also sparks engaging conversations among tech fans. A little friendly rivalry never hurt, right? 😉 Kudos to Samsung for this knockout moment marketing move that has everyone talking! This is how you stay relevant and connected with your audience. Who's Team Samsung vs. Team Apple? Let me know in the comments! 👥 #MomentMarketing #TechRivalry #SamsungvsApple #EngagingContent

A beautifully executed and quick response like this is probably only possible when trust exists between brand and agency and production.

From Samsung J5 to Galaxy S24 Ultra: The Power of Content Creation I started my journey with a humble Samsung J5. Today, I'm proud to say I'm upgrading to one of the most expensive phones on the market, the Samsung Galaxy S24 Ultra. 📱✨ This transformation highlights the incredible power of content creation. It's not just about the tools you start with but how you leverage your creativity, consistency, and dedication to build something remarkable. Content creation has the potential to change lives, create opportunities, and turn dreams into reality. If I can make this leap, so can you. Embrace your journey, invest in your creativity, and watch your efforts pay off. Ready to start your own transformation? Let's connect and explore how you can harness the power of content creation to achieve your goals. #ContentCreation #YouTubeGrowth #DigitalJourney #Creativity #CareerGrowth #SuccessStory