Ajka Matijevic’s Post

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Entrepreneur I Super-yacht Professional I Cruising Destination Development Specialist |

Next time when you say: I CAN DO THIS CHEAPER, I want you to remember this post! From super-yacht crew to corporations, every role shapes our market! Whether you're a business or a crew member, lingering in the middle of the marketplace spells trouble. It doesn't benefit the industry, nor does it serve your personal growth. It's a clear signal to elevate your game, especially if this industry puts food on your table. ** At the bottom lie those who offer usable but inferior-grade services. They're simply out to make a quick buck, lacking concern for professionalism or quality. Yesterday they were bartenders, today they're skippers, and tomorrow they'll shift to whatever pays the bills. In my professional world, they're the "one-man show" types, the kind that can fix all issues in their village, but quick to pivot when things go south. ** At the top are individuals and companies that offer premium services to those who know the service and value quality. Whether it is a crew or the company, they know their value, they can articulate it, they are well presented, well-mannered, respectful, know how to communicate, have understanding of their own importance and the importance of others who work along with them. They need no introduction; always pushing boundaries, improving, and serving their community better. They inspire competitors and uplift complementary companies, fostering collective growth. ** But the middle, middle is all about price! So why is that worst? Well, these individuals and companies cater to discount chasers. Engaging in price-based negotiations signals defeat, as there's always someone cheaper. Not only does this diminish your value and amplify replaceability, but it also harms the profession. As a captain or crew member, it implies negotiable standards and a lack of recognition of your value. Companies adopting this approach always pay low, devaluing their employees, resulting in a workforce of subpar talent. This stifles company and personal growth. Ultimately, owners who value quality will demand quality, and always pay for it. In the world of super-yachts, expertise is essential, but professionalism is non-negotiable. That is how you serve your community and protect your profession. So next time, before you offer to do it cheaper, can you think of how you can do it better? Inspired by Vusi Thembekwayo. Amazing lesson Vusi.

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Kerry Allerton

Customer Relations Officer & Operations Manager

6mo

On point as usual, Ajka! I saw a motivational post last week that made me think of you and ties in with this message... it could have taken a good operator/service provider 10 years to learn how to execute a job well done in 30 minutes... the price charged is for the years not the minutes.

Aleksei Balesniy

Full-Stack Developer | Vue, React, Node.js, Golang | UX, CX

6mo

I completely agree! There's also a role for client education in this. Sometimes clients might not fully understand the difference between "usable" and "premium" service. Perhaps there are ways for crew members and companies to better communicate the value they provide and the potential risks of cutting corners.

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Richard Orme

The Superyacht Mentor | Confidential Mentoring for Owners, Yachting Professionals, Captain's & Crew

6mo

Interesting post.

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Ana Roncevic

Soulful Business Owner: Navigating dreams with Sea Soul Yachting / Curating exclusive collaborations with The Luxury Network Adria / Crafting transformative wellness escapes with L-Being

6mo

Exactly! Always on point Ajka Matijevic 👏

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