AKA ’s Post

Check out these key takeaways from our Broadway Audience Series! #audience #research #data

Did you know that our suburban audience is down 27% from pre-pandemic levels?  That's a lot of butts in seats that could keep shows open longer and more theatermakers employed.  Honored to be chairing a subcommittee on getting those 'burban audiences back to Broadway more regularly.  Business 101 says that it's always easier to get those who have purchased your product before to purchase again . . . so look out, suburbs.  We're coming for you.  And if you're a suburban audience . . . tell me, what can we do to get you back to Broadway, or get you coming more often? #Broadway #BusinessOfBroadway #BroadwayData

The deadline to invest in Second Act Theatrical Capital is TONIGHT, April 29th, at 11:59 PM ET. Broadway grosses over $1.5 BILLION/YEAR. We are making it open to EVERYONE. Broadway investments usually start at $25k. We are lowering the barrier to entry to $500. This is your final chance to join us. Learn more: https://lnkd.in/eJpD4mju #BroadwayInvestment #BroadwayFinance #InvestInCulture

🌟 Broadway Insight: Ideal Show Lengths 🌟 A recent survey reveals that Americans prefer movies to be around 92 minutes long. This trend towards shorter entertainment durations could impact theatre. Considering more concise productions might align better with audience preferences, potentially boosting attendance and satisfaction. What is your ideal show length? 🔗 https://lnkd.in/eWzX9gep #Broadway #TheatreIndustry #AudiencePreferences #ShowLength #BroadwayInsights

🚀 Theaters, Venues & Comedy Clubs! Do you think your slow website isn’t the reason your losing ticket sales? Think again. If you want to know how to put more butts in your seats, DM me.🎟️ #TicketSales #WebsiteOptimization #ShowtimeSuccess

In this new era of the performing arts, non ticket revenue, and extending your potential for driving revenue for your productions are crucial. Let me show you how I can help you do that at no cost to your Organization.

Broadway continues to do well. The total gross for the third week of the 2024-2025 season was $36,011,651, a 7% increase from the previous week, with seats filled to 88.9% capacity. This week's earnings and attendance were also higher than the same period last season, with a 16.3% and 13.7% increase, respectively. Thirty one of the 35 productions saw an increase in gross, with "Merrily We Roll Along" making the biggest gains. The week's top-earning shows were "The Lion King" ($2,090,664), "Wicked" ($2,077,910), and "Hamilton" ($1,905,404). Twelve productions in total grossed over $1 million. Nineteen productions played to houses 90% full or more, with several surpassing 100% capacity due to standing room. To date, the season has earned $104,969,902, a 10.3% increase from last year, with attendance up 8% and seats filled to 88.8% capacity. #broadway #theater #onstage #boxoffice #tickets https://lnkd.in/ehQDt2Zf

Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded  format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨ By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️ The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀 From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣 This is a visionary approach in leveraging streaming platforms to elevate a  brand and engage audiences in new and exciting ways. 🌟 Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology.  #SAGAwards #Netflix #Innovation #MarketingExcellence #Marketing #Events https://lnkd.in/dGDRfyKj

"With Chatham Theater now closed, there are only two movie theaters on Chicago's South Side: AMC Ford City 14 and Harper Theater in Hyde Park." I agree with Alderman Ronnie Mosley as this is a major blow to Chicago's far south side. So now, our neighborhood entertainment funds will be spent in another neighborhood similar to our grocery stores, healthcare, and housing. We understand that certain industries will be greatly impacted by advances in technology, but the entire south side has to share only two movie theaters. The Johnson Administration needs to launch an Economic Stimulus Package for the south and west sides that will dwarf any previous efforts to give confidence and boost morale to the business community and residents. This should be paired with county, state, and federal funds as well as private funds. The south and west sides were just seeing the weight of the 2008 Recession lift as home values increased and capital begin to flow again. Then, within a matter of three years, we were hit with a global pandemic that completely devastated our neighborhoods with untold suffering, loss of lives, education setbacks with our students, and job losses. Due to the murder of George Floyd, our communities endured civil unrest with damaged properties and widespread panic while dealing with a global pandemic. As the pandemic slowed down and the civil unrest settled, our communities were hit with inflation, which wiped out any savings or gains our residents and businesses may have accumulated. We must approach our communities on the south and west sides with an aggressive development strategy. Any plans or goals created prior to 2020 will need to be re-evaluated and/ or accelerated at twice the speed to catch up with the rising demands. https://lnkd.in/dFEssxA6

🚨 Broadway Box Office Update: Week Ending August 11, 2024 🚨 🌟 Top Shows: Wicked: Leading with $2.19M and 98.64% capacity. The Lion King: Consistent at $2.38M with 99.43% capacity. Hamilton: A fan favorite, grossing $1.95M with 98.90% capacity. 📈 Notable Trends: ILLINOISE closed on August 10, wrapping up its run with a solid $878K. Once Upon A Mattress is gearing up for its opening on August 12, after a successful preview period. The Lion King had a fully comped evening performance on August 11, which impacted its gross despite near-full capacity. 🔄 Overall: Total Gross: $30.77M Average Ticket Price: $126.84 Total Attendance: 242,572 Compared to the previous week, the total gross increased slightly by 0.80%. The average paid admission saw a modest increase, rising by $0.49. Attendance increased by 3,246, indicating a positive trend in audience engagement. #Broadway #Theatre #BoxOffice #LiveEntertainment #BroadwayShows #InvestInBroadway #TheatreInvestors