Akeneo: The Product Experience Company’s Post

Elevate isn’t not just an event –– it's a platform for change. Mark A. Pickett will be a panelist in multiple discussions surrounding how B2B's can leverage AI, what can be learned from B2C's, and what headwinds and opportunities are upcoming. If you're in town, please say hello. Panel Discussion Topics: 1. Mastering Personalization, GenAI, and Content Management: Unveiling the Future of Marketing - moderated by Jen Jones 2. Crafting Customer Experiences: what B2Bs have learned from B2Cs and what B2Cs can learn from B2B - moderated by Julia Rabkin 3. Voices from the B2B Field fireside chat: headwinds and opportunities - moderated by Andy Hoar Ready to explore, inspire, and innovate with the best minds in the industry! #ctElevate24 https://lnkd.in/e-bq8nn2

📊💡 In today's competitive B2B environment, leveraging a 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is not just an advantage; it's a necessity. Businesses are increasingly relying on analytics to drive decisions, tailor marketing strategies, and improve customer experiences. By integrating data from various touchpoints, companies can gain comprehensive insights into customer behaviors, preferences, and pain points, enabling them to predict trends and respond proactively. 👥 This strategic use of data leads to more targeted marketing, efficient resource allocation, and ultimately, a stronger bottom line. 🔍 Furthermore, the emergence of advanced analytics and machine learning technologies has transformed the data landscape, offering deeper insights and foresight into market dynamics. Companies that can effectively analyze and act on their data can optimize every aspect of their operations, from supply chain logistics to customer engagement, setting them apart from competitors. What innovative data-driven techniques is your business employing to enhance operational efficiency and customer satisfaction? #DataDriven #B2BMarketing #BusinessIntelligence #Analytics

Want to boost customer loyalty? Personalization is no longer a luxury—it’s a necessity in the CPG market. Personalized products and experiences are redefining consumer expectations. In 2024, offering tailored solutions will be a key differentiator for CPG brands. Why It Matters: 1. Enhanced Customer Experience: Personalization improves the customer experience by making products and services more relevant. According to Deloitte, 36% of consumers are interested in purchasing personalized products. Brands that leverage data analytics to understand consumer preferences can create more engaging and satisfying experiences. 2. Increased Brand Loyalty: Consumers are more likely to stay loyal to brands that understand and meet their unique needs. Personalized marketing strategies can significantly boost customer retention rates. The success of Coca-Cola’s “Share a Coke” campaign, which featured personalized labels, is a testament to the power of personalization. 3. Higher Conversion Rates: Personalized recommendations can drive higher conversion rates by presenting consumers with products they are more likely to purchase. A study by Accenture found that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. 4. Competitive Advantage: In a crowded market, personalization sets brands apart. Companies that can offer tailored products and experiences will have a distinct competitive edge. This is especially crucial in the CPG industry, where differentiation can be challenging. What You Can Do: • Leverage Data Analytics: Use data to gain insights into consumer behavior and preferences. • Implement AI Solutions: AI can help deliver personalized recommendations and improve customer interactions. • Engage with Consumers: Collect feedback to understand their needs and preferences better. Personalization is the key to unlocking customer loyalty and driving growth. How is your brand leveraging personalized experiences? #Personalization #CustomerLoyalty

Loyalty programs are a competitive advantage in 2024. This morning, while enjoying my cup of coffee ☕ , I read through the eMarketer Lookbook: Mapping the Evolution of Loyalty Programs in 2024, which discussed trends defining B2C & B2B loyalty success. Shoutout to Ansira for putting this together! I highly recommend downloading it.  _______________ HOT TAKES ♨ from the Lookbook: - Access to customer data is 🔑 - Discounting is the #1 driver of participation (up YoY when comparing 2022 vs. 2023).  - Make it fun and engaging - think gamification. Elena Kacan and I discussed this on our podcast recently - linked in the comments ⇩).  - The program creates a flywheel ♲, and brands should leverage the data, learning, and insights to create a more personalized experience. - The user experience is critical - make the reward good and make it easy to receive and redeem.  - Leverage AI and ML to analyze customer data, create more compelling messaging, and optimize the program.  - B2B should borrow from the B2C playbook, because why reinvent the wheel when you can make a few tweaks and run with it? #loyaltyprograms #customerexperience #retail _______________ hi, I’m roxy couse, talking all things relatable, retail, e-commerce, & customer experience I want to hear from you✨ in the comments 👇🏾 Best, Roxy ✉️

Thriving in B2B Commerce: The Power of Composable Solutions Increased Agility and Scalability with Composable Commerce: Ditch the monolithic giants! Businesses are embracing composable commerce for a more agile and scalable approach to B2B storefronts. This allows them to  curate best-in-class solutions (instead of pick and choose) for functionalities like CMS, payment gateways, and CRM, ensuring seamless integration. Personalization and Customer Experience: The B2B Buyer Takes Center Stage. B2B buyers are no longer satisfied with a one-size-fits-all experience.  Headless and composable solutions empower companies (instead of allows) to craft unique and engaging storefronts tailored to specific needs. Imagine personalized product catalogs, dynamic pricing, and content curated based on individual buyer preferences and purchase history. AI and Machine Learning: Supercharging B2B Commerce B2B businesses are leveraging the power of AI and machine learning to unlock new possibilities.  Composable commerce platforms become intelligent hubs(instead of just platforms) facilitating automated tasks, personalized recommendations, and intelligent product search functionalities. #deloitte #b2b #b2bcommerce #b2btransformation #AI #ComposableCommerce #personalization

What will be the biggest loyalty trends in 2024? 🚀 👫 Community building and social engagement In 2024, brands will focus on community building on platforms like Instagram and TikTok, rewarding customer engagement to foster loyalty and understand changing expectations. 🔎 Focus on differentiation Consider creating unique and engaging loyalty programs tailored to individual customer preferences, exploring options like points systems, VIP programs, and purpose-driven initiatives. ✨ Offer real value to your customers It's time to move beyond transactional relationships, emphasising psychological delight through soft benefits, personalised experiences, and sustainability-focused rewards in loyalty programs to forge stronger emotional connections and provide genuine value beyond discounts. 🆕 New approach to loyalty A customer-centric vision driven by emotional engagement, requiring simplified, consolidated, and connected technology to support diverse loyalty programs across multiple channels. 🔄 Focus on customer retention Emphasis on sustainable growth through increased investment in loyalty programs and a strategic focus on ROI, LTV, and the customer lifecycle. 👋 The return of tiered loyalty programs After evaluating numerous brands globally, we found that 30 out of the top 101 loyalty programs are tiered, indicating the continued effectiveness of this approach. 🤖 Predictive AI analytics Predictive AI emerges as a powerful tool for driving loyalty, utilising machine learning algorithms to analyze extensive loyalty program data, extract valuable insights into customer preferences and behaviours. Read the full post here 👇 https://hubs.ly/Q02f4yS60 #CustomerRetention #BrandLoyalty #CustomerExperience #LoyalCustomers #RewardsProgram #LoyaltyRewards #CustomerEngagement

🌟 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐀𝐈 🌟 As an online seller, staying ahead means embracing technology. Here's how AI can optimize your e-commerce business: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: - Ahrefs' Product Description Generator: Enhances product listings with SEO-friendly descriptions. - Copy.ai: Generates engaging product descriptions to increase conversion rates. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: - Peak.ai: Delivers analytics for targeted marketing campaigns. - Optimove: Automates customer segmentation for personalized communication. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: - SkuVault: Predicts demand trends for optimal stock levels. - Zoho Inventory: Manages inventory efficiently to prevent overstocking. 𝐂𝐡𝐚𝐭𝐛𝐨𝐭𝐬 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: - Zendesk: Offers instant online assistance through AI-powered chatbots. - Freshworks: Provides personalized customer experiences with AI chatbots. 𝐏𝐫𝐢𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: - PROS: Delivers personalized pricing strategies using AI. - Pricefx: Provides AI-driven price optimization for business profitability. Leverage these AI tools to enhance your e-commerce business's efficiency and customer satisfaction. #EcommerceAI #RetailTech #AIEnhancement #SmartEcommerce #AIPowered #DigitalTransformation #InnovativeRetail #AIforBusiness #EcommerceSolutions #TechSavvySeller

Here at #Tech_With_Brands, we put emphasis on brands going digital. 🌐 **Embracing Technology to Elevate Brands** 🚀 In today’s fast-paced world, technology is more than just a tool—it’s the backbone of brand growth and customer engagement. From leveraging AI for personalized experiences to utilizing data analytics for strategic decision-making, the possibilities are endless. Brands that embrace innovation are not just adapting; they are thriving. Whether you’re in sales, marketing, or any industry, integrating the latest tech trends can redefine customer interactions, streamline processes, and drive meaningful results. 🔑 **Key Takeaways with #TWB:** 1. **Automation**: Simplify repetitive tasks, freeing up time for strategic focus. 2. **Data-Driven Decisions**: Use insights to anticipate customer needs and stay ahead. 3. **Enhanced Customer Experience**: Personalization powered by tech builds loyalty and trust. #TWB Let’s continue to explore how technology can elevate our brands, create value, and drive success. 💡 #Technology #Innovation #BrandStrategy #DigitalTransformation. #Sales. #Tech_with_Brands

My takeaways! ✅ Embrace Direct-to-Consumer Trends: A significant finding from the survey is that consumers are increasingly inclined to purchase directly from brands. 63% of consumers have already purchased products directly from a brand's website, and an additional 29% are considering the D2C option. D2C brands have advantages such as authenticity, a greater choice of products, competitive pricing, and better stock availability. ✅ Optimize E-commerce Channels and Digital Marketing: D2C companies that can maintain sophisticated e-commerce channels and optimize digital marketing technology have increased control over the customer experience, access to valuable customer data, and improved profit margins. Prioritize a customer experience that is frictionless and omnichannel, ensuring consistency across CRM tools, messaging, and product information across various platforms. ✅ Focus on Authenticity and Product Choice: Consumers are drawn to D2C websites primarily due to the authenticity of products, greater product choice, competitive pricing, and better stock availability. D2C brands should emphasize these factors in their marketing strategies to attract and retain customers. ✅ Explore Subscription Models with Caution: While subscriptions have been popular, especially during the pandemic, there's a shift in consumer behavior. Consumers are rethinking their engagement with brands through subscriptions. D2C companies should carefully consider their subscription offerings in light of changing consumer spending habits and increased competition. ✅ Invest in Sustainability and Communicate Effectively: Consumers are willing to pay a premium for sustainably produced goods, and D2C companies should capitalize on this trend. Companies should conduct product life cycle cost analysis to optimize pricing strategies for sustainable goods. Effective communication about the sustainability benefits of products through credible reporting can enhance the value proposition of sustainable choices. ✅ Delight your customers with and exceptional returns experience: Returns are a major part of a D2C business and how you handle returns will have a major impact in your brand perception. In summary, a D2C company should capitalize on the growing trend of consumers preferring to buy directly from brands, optimize their digital presence, focus on authenticity and product choice, carefully consider subscription models, and emphasize sustainability to meet evolving consumer preferences. https://lnkd.in/etY8mXG4 #consumerbehavior #surveying #onlinebusiness #d2c #d2cbrands

Generative AI is changing the game for B2B customer experience 🤯 GenAI can help brands deliver deeply personalized content, offers, and experiences by analyzing vast amounts of customer data, intent signals, and context. At every single customer touchpoint. This will elevate B2B CX to heights previously only seen in B2C. It is creating hyper-relevant interactions that resonate with each buyer. As a CX obsessive, I find this incredibly exciting. 🤩 The promise of B2C-level personalization is finally coming to B2B. However, challenges remain: - Implementing GenAI effectively across the org - Ensuring a human touch remains - Getting customers comfortable with AI-shaped journeys B2B leaders must be thoughtful about how they harness this technology. To enhance the customer experience, avoid making it robotic or invasive. One thing is clear, however... GenAI represents a massive opportunity to differentiate on CX. And the B2B brands who master it first will have a significant advantage. #GenAI #B2BMarketing #CustomerExperience #Personalization #gotomarketstrategy #gotomarket → Join my community and subscribe to my GTM Edge newsletter here: https://lnkd.in/gzNvJdmP (source: https://lnkd.in/ghfn_UwS)