Anthony Kirlew’s Post

𝗪𝗵𝘆 𝗘𝘅𝗮𝗰𝘁 𝗠𝗮𝘁𝗰𝗵 𝗗𝗼𝗺𝗮𝗶𝗻𝘀 𝗔𝗿𝗲 𝗘𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 This is a recap of a post by Ben Strusnik. Ben absolutely crushes it with ecommerce websites primarily from SEO. Here is what he says about exact match domains. 𝗪𝗵𝘆 𝗮𝗺 𝗜 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗹𝗹 𝗼𝗳 𝗺𝘆 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲𝘀 𝗼𝗻 𝗲𝘅𝗮𝗰𝘁 𝗺𝗮𝘁𝗰𝗵 𝗱𝗼𝗺𝗮𝗶𝗻𝘀? Spending tens of thousands of dollars on those domains? 𝗙𝗶𝗿𝘀𝘁 𝗥𝗲𝗮𝘀𝗼𝗻: Google is cracking down on sites without branded search. Many affiliate sites are getting penalized. Exact match domain helps you stay safe as Google can't easily tell if people are searching for your brand or a generic term. Combined with an omni-channel marketing approach, you’re super safe from Google algorithm updates. 𝗦𝗲𝗰𝗼𝗻𝗱 𝗥𝗲𝗮𝘀𝗼𝗻: Exact match domains can make Google think people searching for the generic keyword are looking for your brand. It becomes extremely easy to rank in the #1 spot, even for massive keywords with many competitors. Using the homepage, which holds the most link value, to rank for that keyword is very powerful. 𝗧𝗵𝗶𝗿𝗱 𝗥𝗲𝗮𝘀𝗼𝗻: No need to worry about over-optimizing your anchor texts for the exact match keyword. Your brand is the keyword, so you can use it as many times as you want without getting in trouble for over-optimizing. 𝗙𝗼𝘂𝗿𝘁𝗵 𝗥𝗲𝗮𝘀𝗼𝗻 (𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲): Save a lot of budget on link building. Exact match keyword and branded links also act as exact match anchor links, which are strong signals for Google. 𝗢𝗻𝗲 𝗟𝗮𝘀𝘁 𝗣𝗼𝗶𝗻𝘁: The EMD SEO strategy is especially effective when the main root keyword targeted with the domain has many subcategories. These subcategories can be targeted with collections and product pages. Having these subcategories is crucial for maximizing ROI. Fred Mercaldo Bob Knakal James Ventura

Here's a funny 😉 way to understand the difference between SEO and PPC: Imagine 😅 you're at a party and you want to be the center of attention. SEO (Search Engine Optimization) is like deciding to become really interesting and charismatic over time. You learn to tell great stories, dress well, and be charming. Gradually, more and more people at the party start noticing you and want to talk to you because you're genuinely fascinating. It takes time, but once you’re popular, you stay in the spotlight without much extra effort. PPC (Pay-Per-Click) is like showing up to the party with a megaphone and a stack of cash. You announce, "Hey everyone, I'll give a dollar to anyone who talks to me!" Instantly, people flock to you because they like free money. You're the life of the party as long as you keep handing out dollars. But the moment you run out of cash or put away the megaphone, people might lose interest if you don’t have the charisma to keep their attention. So, in short: 1- SEO is about building lasting popularity by being genuinely awesome. 2- PPC is about buying instant attention, but you have to keep paying to keep it. . . . . . #seo #ppc #seovsppc #digitalmarketing #organic #paid

Ever wondered how to double your organic traffic? I recently partnered with an e-commerce client for just over a year and achieved just that through a targeted SEO strategy. They had a massive reliance on Google ads and were looking to grow other channels to minimise any risk. Here's what I focused on: Technical SEO: ✅ Fixed filters to remove hundreds of thousands of unnecessary pages from Google ✅ Added canonical tags ✅ Cleaned up the sitemap ✅ Improved internal linking ✅ Resolved index bloat Content: ✅ Revamped meta titles for categories and products ✅ Added fresh helpful content to category pages ✅ Launched a blog section to support category pages The result? Traffic doubled, and a huge amount of organic revenue was added. I had to end the partnership due to moving to Australia, but I've left them in a great position to continue to dominate their niche.

Do you have a side project? A side project is THE BEST way to learn everything websites, from design to development, SEO to socials. I’m currently working on a side project that’s doing £10k p/m in sales, just from SEO. Everything I put in to practice for our clients today has been self-taught - learning from mistakes is how I progress. You can start an affiliate site, a review site, an eCom site, on any niche or topic you’re passionate about! #Websites

Are you struggling to get traffic to your online store? This is frustrating, but it is also a common issue for online shops because the market is so competitive. One of the most effective ways to increase traffic to your store is to optimize your shop listings for search engine optimization (SEO). This will see your products rank higher in search results, leading to an increase in organic traffic and (hopefully) sales. Here are the key steps involved in optimizing your shop listings for SEO. 🔹 Keyword Research First, you need to identify the words and phrases your target customer uses when searching for your products. Tools like Google Keyword Planner can help with this. You want to find words/phrases with high search volumes and low competition (long-tail keywords can be good for this). 🔹 Optimise Product Titles Next, you should optimize your product titles with the most important keywords placed at the beginning. Crucially, make sure that the titles sound natural and not overstuffed with keywords, as this could harm your ranking. 🔹 Write Engaging Product Descriptions Many online store owners struggle with product descriptions. You want to create engaging descriptions that will captivate visitors and give them a strong understanding of the item. You should highlight the product's unique features while naturally incorporating keywords into the description. Breaking up the text into bullet points can make it easier to digest, particularly for mobile users. 🔹 Optimise Images Obviously, you want high-quality images that will showcase your products. You can also optimize these for SEO using descriptive file names with relevant keywords. The same can also be done for alt text (this can boost SEO while making your store accessible for visually impaired users). 🔹 Use Meta Descriptions & Tags Meta descriptions provide another opportunity to utilize keywords and boost your SEO. They must be concise while pro… Read more on our blog 🚀 #DigitallyUnique #SEO #Agencies #Marketing #ContentWriting #Bloggeroutreach #NicheEdits #WebContent #LinkBuilding #B2B

Mother's Day is about a month away. Time to make sure your campaign landing pages are primed and ready to go from an E-commerce SEO standpoint. Here are a few things I would look at: 1. Refresh your keyword research (gifts for mum, gift ideas for mum, mothers day gifts, gift ideas for active mum, etc) 2. Make sure you have the correct pages to target the intent of these queries 3. Reuse the same URLs/pages from previous campaigns. If you need to create new landing pages, avoid adding any timestamp/year to the URL 4. If the old campaign URLs are dormant and not indexed, give it a prime using Google Search Console and start updating some internal links 5. Make sure that SEO, PPC & Email teams are all aligned on the landing pages to promote. Optimise and refresh meta data to build SERP cohesiveness and consistent brand messaging

Local SEO Marketing in Haldwani: Boosting Your Digital Presence In today's digital age, having a robust online presence is crucial for businesses looking to thrive in the competitive market landscape. With the rise of smartphones and search engines, consumers are increasingly turning to the internet to find local businesses and services. As a result, local search engine optimization (SEO) has become a vital component of any comprehensive digital marketing strategy, especially for businesses operating in specific regions like Haldwani. Let's explore how local SEO marketing can significantly impact businesses in Haldwani and beyond.

Adcelerate 360’s 4 data-driven Premium SEO services To crush the competition (For Those who are tired of the same old SEO tactics) 1-Elite SEO Strategies:  We craft a customized plan using the latest  SEO trends to maximize your visibility  on marketplaces. 2-High-Visibility on Amazon:  Reach a wider audience across different platforms and drive more sales. 3-Keyword Research with Cutting-Edge Tools:  Our best-in-class market research tools  unearth the golden keywords for  your products. 4-The First Choice for Buyers:  We optimize your listings to ensure your  products are the clear winner when  shoppers compare options. DM us SEO for a FREE consultation. Follow Adcelerate360° for more updates!

I recently worked with an e-commerce client who was struggling to generate organic traffic and sales. To address this issue, I implemented a comprehensive SEO strategy using Semrush. First, I conducted a thorough keyword analysis to identify relevant search terms that their target audience was using. SEMrush's keyword research tools provided valuable insights into search volume, competition, and related keywords. Next, I performed a detailed SEO audit to identify any technical issues that were hindering the website's performance. This included assessing page speed, mobile-friendliness, and site structure. Based on these findings, I implemented a series of optimizations, including: Improving page speed: Optimizing images, minifying code, and leveraging browser caching. Creating high-quality content: Developing informative and engaging content that addressed user intent. Building quality backlinks: Acquiring backlinks from reputable websites to improve domain authority. These efforts resulted in a 59% increase in organic traffic and a corresponding boost in sales. SEMrush was instrumental in providing the data and insights needed to optimize the website for search engines and drive organic growth. Have you used SEMrush or similar tools to improve your website's SEO? Share your experiences and strategies in the comments below.

Great insights on the future of Ecommerce SEO from Lily Ray Summary: - Review Sites going down. The shift in visibility is going to eCommmerce sites. - Users are not seeing review sites that accurate / helpful. Instead, a proper ecommerce site is. - This is cross-vertical, not just for a few of them. I strongly suggest you to read it. #ecommerceseo #seo #organic #ecommerce #marketing See here: https://lnkd.in/d3xmyw7W