Akpan Thankgod’s Post

Marketing is the attempt at creating the desired perception of your product and Branding is the perspective people leave with after the marketing effort regarding your product.

Good Marketing does not require gimmicks or tricks, just a focus on the positive attributes of the service or product

I help brands increase revenue through effective marketing. If you have a great product or service in need of marketing videos, let's talk about taking it to the next level. I look forward to hearing from you.

Need a crash course on the difference between brand and marketing? Brand defines who you are and what your message is. Marketing defines how you take the brand and message to the people you serve. Both are crucial for a killer marketing strategy. Thanks for coming to my TedTalk! 😜

An essential part of marketing: Understanding the 4 P's and their importance in devising a convincing brand story and marketing strategy for your product.

Branding made simple with Make Brands Big

There are 2 things you have to do in marketing before anything else: 1. Get clear on your value proposition 2. Offer a damn good product Fail at one of the above, then go back to the drawing board. You can't build your penthouse on broken foundations.

Prime Energy Drink has fallen victim to one of the most common fail-tactics of marketing. They relied too heavily on superficial aspects like celebrity endorsements or social media hype without focusing on the actual quality and value proposition of the product. In today's competitive market, consumers are increasingly conscientious and look for products that offer genuine benefits and unique features. If the drink lacks distinctive qualities compared to other products in the energy drink market and doesn't deliver on taste or effectiveness, it's understandable why it might struggle to gain traction with consumers. Going from R500 a bottle, to R40 on launch and now a measly R9 - it's safe to say the brand now holds little value. Building a successful brand requires more than just riding on trends or leveraging the fame of founders; it requires a solid understanding of the market, a differentiated product offering, and effective marketing strategies that resonate with it's potential customers.

The cold hard truth about marketing... Marketing isn't about convincing people to buy. Marketing is about making people believe in what you sell. Too many brands try to use their marketing as an opportunity to sell people. That’s wrong. You need to make people believe in your brand. You need to show them that what you offer can solve their problems, help them achieve their goals, and benefit their lives. That is what marketing is about. If you don't want to succeed in marketing, try to convince people to buy from you. --- Want to make people believe in what you sell? DM me to get a marketing strategy that makes people believe in your brand!

Here's PRIME, prime sales are down because they did not vision longterm sustainability.....Don't be like PRIME.... ANY brand will experience this if the goal is sales but there are NO nurturing of expected clients in the marketing funnel. You NEED to make people see the value of YOUR product in THEIR lives. #mark1media #digitalmarketing #marketing #fullfunnelmarketingstrategy #sustainablemarketing