Akshara Gupta’s Post

Whether you're in the luxury industry or not, Reimagining Luxury captures the essence of balancing business growth, innovation, and sustainability. There's no better time than now to rethink luxury, especially with over 5 different generations living in our precious planet, and each bringing a unique perspective. As Chantal Gaemperle VP Human Resources and Synergies LVMH says, luxury is a delicate dance of paradoxes. Reimagining Luxury is a must-read for all industries. Enjoy a 25% discount until September 2nd on Kogan Page Publishing using the code KPSALE. Get your copy here: https://lnkd.in/eU7jRnXf #reimaginingluxury #sustainability #businessgrowth #growth #mindsets

🔬 #ScienceFriday: Exploring the dynamics of luxury consumption! 🛍️ This study explores the evolving landscape of luxury brands amidst globalization and the COVID-19 crisis with a systematic thinking approach. 🔗 https://lnkd.in/eTht6Hm8 Using schema congruity theory and heuristic systematic framework, we uncover how consumer identities shape preferences for traditional versus new luxury brands. Discover how global and local identities influence regulatory focus and price luxuriousness inferences, ultimately impacting brand choice. Stay ahead of the luxury market trends with insights from our research! 💼✨ #LuxuryConsumption #ConsumerBehavior #MarketResearch #Schema #SystemsThinking #BehavioralScience

Sharing with the network this very interesting piece. "The 4E framework for managing luxury brands: Emotion, Experience, Engagement, and Exclusivity: without a radical shift in focus toward mastering the client-centric ethos of the 4Es, further decline is inevitable." #Luxury #Strategy #4Eframework

Heritage Luxury: Brands with a Story! In today's world of fleeting digital connections, the allure of stability, integrity, and timeless values is more appealing than ever. Heritage brands, with their rich histories and unwavering dedication to quality, embody these qualities, instilling a sense of trust in consumers. The longevity of heritage brands, standing the test of time and remaining esteemed across generations, speaks volumes about their credibility. This inherent trust enables these brands to cultivate profound relationships with their audience, cultivating loyalty that goes beyond mere transactions. https://lnkd.in/dPX8HJP6

Luxury is evolving, and it’s driven by more than just status symbols. For today’s young consumers, luxury isn’t just about status—it’s a reflection of personal values, identity, and authenticity. Logos and high prices are no longer enough; brands are expected to offer transparency, inclusivity, and meaningful experiences. As this shift reshapes the industry, traditional brands face a choice: adapt or be left behind. What’s your take? Is this new approach to luxury here to stay, or just a passing trend? I would also love to know if you think this approach is redefining luxury, or diluting its exclusivity? #luxurybrands #trendiesocial #debate

✨ Attract The Luxury Market With These 3 Pillars: When it comes to attracting luxury clients, three key pillars set you apart: brand values, brand story, and personal gain. The luxury market doesn’t just want a product—they want an experience, an emotional connection tied to their own status and exclusivity. Here’s what luxury consumers crave: ➡️ Brand Values: They align with brands that share their ideals, whether it’s about sustainability, craftsmanship, or exclusivity. ➡️ Brand Story: They’re drawn to brands with a rich, compelling story. They want to be part of something unique and meaningful. ➡️ Personal Gain: Let’s face it—luxury consumers are often purchasing for the status and bragging rights. They seek that elite feeling of belonging to an exclusive group. Luxury consumption is deeply tied to social status. It’s not just about owning something unique, but about belonging to a lifestyle that reflects wealth, power, and taste. If your brand can create that experience, you’ll have a winning formula for attracting the luxury market. #luxurymarketing #brandidentity #exclusivity #brandvalues #luxurybranding #socialstatus #businessgrowth

Unlocking the emotional power behind luxury brands is the key to lasting loyalty, desirability, and pricing power. In the latest future of luxury column of our CEO Daniel André Langer for Jing Daily, he explores how tapping into emotions elevates brand experiences and transforms client relationships. From delivering unforgettable moments to building deeper connections, the brands that master this emotional playbook will lead the future of luxury. Luxury, after all, is about pure emotion. #luxury #extremevaluecreation #daniellanger https://lnkd.in/g6QP5SQ5

Most Brands have a shelf-life. So how do French luxury brands stay timeless yet trendsetting? 🇫🇷 From Chanel to Louis Vuitton, the French luxury sector is a masterclass in blending heritage with modern innovation. In this video, we explore: 💡 Key insights: How iconic brands balance tradition with evolving consumer trends. The rise of sustainability and tech in luxury marketing. Lessons Indian brands can learn from French craftsmanship and storytelling. With over $90 billion in annual revenue, the French luxury industry is setting the global standard for value creation and reinvention. Don’t miss this deep dive into one of the world’s most fascinating industries! 📥 Like, comment, and subscribe for more insights on business, marketing, and innovation! #FrenchLuxury #LuxuryMarketing #HeritageAndInnovation #GlobalBusiness #BrandingStrategy #SustainabilityInLuxury

✨ Authenticity Wins. Period. Especially in Luxury ✨ Authenticity isn’t a nice-to-have—it’s your crown jewel, especially in the luxury game. After 13 years in the trenches of luxury brands, I’ve learned one undeniable truth: if you’re not anchored in who you are, you’re out. The most iconic luxury brands? They don’t chase trends—they set them by staying fiercely loyal to their heritage and values. 👑 Building a premium personal brand? Same rules apply. Authenticity isn’t just “being real”; it’s about owning your story, standing your ground, and delivering value that transcends time. 💼 In any business or personal brand, authenticity is the foundation of lasting success. Stick to your core values, stay rooted in your story, and watch how that timelessness keeps you ahead—every time. #LuxuryTruth #AuthenticityAlways #PersonalBrandPower #PremiumPersonalBrand #HighTicketSales

"It's less about the product and more about the experience" This week, I had the privilege of attending an inspiring panel at the RSVP Mini Symposium, held in the stunning Ham Yard Hotel. The discussion was focused on the evolving nature of luxury and how brands can truly connect with Gen Z's, an audience whose values and expectations are reshaping the luxury market. Authenticity is non-negotiable for this generation. Unlike past consumers, Gen Z's value the experience over the product itself. Luxury brands are challenged now more than ever to shift from showcasing opulent aesthetics to creating genuinely enriching experiences. For Gen Z, luxury isn’t about exclusivity, it’s about inclusivity, sustainability, and brands that align with their identity and values. As the panellists highlighted, brands must go beyond just marketing their product, they need to embody a purpose and facilitate a lifestyle that resonates. Storytelling, environmental responsibility, and cultural awareness aren’t just "nice to have" qualities, they’re essential components in making a lasting impression on Gen Z's. Thank you to the panellists and the RSVP team for such a thought-provoking event! India Hogg Katherine N. Dasha Angelova Georgina Mead #luxurybrands #luxurymarketing #luxuryweddings #thoughtprovoking #debate