Puig unveils a thrilling new chapter in its 110-year history with the evolution of its visual identity!
"At this moment for Puig, we wanted to reinforce who we are, what we do, and what we stand for: a Home of Creativity," emphasizes Marc Puig, Chairman, and CEO of the company, the significance of this transformation.
The new company logo pays tribute to Puig’s legacy while embracing a bright future ahead. Crafted in collaboration with the esteemed French art and design agency M/M (Paris), this evolution draws inspiration from Puig's roots while propelling the brand forward into a new era of creativity.
At the heart of the new identity is the bespoke typeface, Paralelo, a modern reinterpretation of Méridien, curated by Swiss designer Yves Zimmerman over 50 years ago. This fresh typeface infuses Puig's brand with vitality and dynamism.
This evolution will make its debut during the bell ringing ceremony at the Barcelona stock exchange on May 3rd, marking the beginning of an exciting new chapter for Puig.
#Puig #VisualIdentity #Creativity #Innovation
Today we unveil the evolution of Puig visual identity as it marks an exciting new chapter in our 110-year history.
Our new company logo pays tribute both to Puig’s legacy and bright future ahead while reflecting Puig’s culture and values.
Developed in collaboration with the French art and design agency M/M (Paris), this evolution builds upon the original work of Swiss designer Yves Zimmerman for the company. It also introduces a new symbol inspired by a Miró painting, evoking an infinite line of creativity.
To discover more about the concept of our new brand identity and the story of the amazing journey behind this evolution visit www.puig.com
#WeArePuig #HomeOfCreativity
Digital Product Manager presso AkzoNobel
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