Fortuitous timing for this discussion—highlighting the challenges facing brick-and-mortar casinos, and I had the opportunity to dive into this very topic with Steve Ruddock on his podcast.
We explored how casinos can expand their audience, attract a new generation of players, and perhaps even take inspiration from Disney theme parks in crafting immersive, must-visit experiences. [Episode link: https://lnkd.in/eDazqBiH]
This raises a key question: What if we thought of casino games—and the casino itself—more like Disney attractions?
Casinos have already diversified with high-end entertainment, dining, and amenities. But how do we evolve the gaming experience itself? What’s the next “killer app” in casino gaming that will compel people to visit their local casino rather than just playing from an app?
Chris Grove makes an important point—brick-and-mortar operators are right to be concerned about cannibalization. Digital-native companies move faster, prioritize innovation, and are constantly testing new concepts.
But physical casinos do have one distinct advantage: the in-person experience. I firmly believe that these real-world experiences create stronger, longer-lasting memories, much like Disney has mastered in its theme parks.
For casinos, this means:
- Pushing game suppliers for more innovation
- Reimagining the gaming floor as an immersive attraction
- Creating that “can’t wait to go back” feeling
The next decade in the gaming industry is going to be fascinating. Those who embrace change and lean into experiential innovation will define the future.
The 'NFI'd' edition has landed in your inbox… The one where excitement elsewhere leaves US regional gaming looking anaemic.
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10moSo proud that i was part of it ♥️