Experience & Transformation Architect ⎮ I help leaders unlock profit & human flourishing through customer-centricity ⎮ 500M+ customers impacted.
𝐈𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐬 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 𝐚𝐬 𝐭𝐡𝐢𝐬 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐝𝐚𝐧𝐜𝐞𝐫𝐬? In this example from my colleague Transformation Architect Dorothy Di Stefano it's literally about "moving as one". 𝐍𝐨𝐰 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐩𝐩𝐞𝐧 𝐢𝐟 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐝𝐚𝐧𝐜𝐞𝐫𝐬 𝐦𝐨𝐯𝐞𝐝 𝐨𝐮𝐭 𝐨𝐟 𝐬𝐲𝐧𝐜? As an audience, we would immediately notice. 𝐓𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐩𝐩𝐥𝐢𝐞𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. If part of your organisation is dancing to a different beat, customers will see. Detail errors can temporarily be forgiven, yet for a great performance, all parts of your company have to act as one. 𝐓𝐎 𝐀𝐂𝐇𝐈𝐄𝐕𝐄 𝐓𝐇𝐈𝐒 𝐘𝐎𝐔 𝐍𝐄𝐄𝐃: 👉 𝐀 𝐜𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐮𝐧𝐢𝐪𝐮𝐞 𝐜𝐡𝐨𝐫𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐲 In spite of years of journey mapping, personas, and more, many organisations still lack a clear experience vision and framework. If your people don't really know the dance (or it's unremarkable), it's hard for them to deliver something unique. 👉 𝐀 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐝𝐚𝐧𝐜𝐢𝐧𝐠 Like a great dance performance, the delivery of a unique customer experience requires continuous attention to every single detail. Every movement of the business. Your people will only develop this stamina if they actually ENJOY focusing on the customer and the work they do. 👉 𝐀𝐧 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 Even the best choreography will underwhelm if the stage, lighting and dancer's equipment aren't aligned to its delivery. Which means your people - also - need the tools, incentives, and working conditions necessary to deliver the expected experience. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐬𝐧'𝐭 𝐚𝐛𝐨𝐮𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬, 𝐜𝐡𝐚𝐭𝐛𝐨𝐭𝐬 𝐨𝐫 𝐬𝐜𝐨𝐫𝐞𝐬. It's about giving your people the DIRECTION and DESIRE to deliver a great performance, and providing the ENVIRONMENT to help them excel. If I looked at your experience as I would look at this group of dancers, would I be impressed? Or would I wince? Think about it! 𝘗𝘚. 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘥𝘳𝘪𝘷𝘦 𝘱𝘳𝘰𝘧𝘪𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 '𝘳𝘦𝘢𝘭' 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳-𝘤𝘦𝘯𝘵𝘳𝘪𝘤𝘪𝘵𝘺? 𝘓𝘦𝘵'𝘴 𝘤𝘩𝘢𝘵 𝘰𝘷𝘦𝘳 𝘢 𝘷𝘪𝘳𝘵𝘶𝘢𝘭 𝘤𝘰𝘧𝘧𝘦𝘦 ☕️. 𝘋𝘔 𝘮𝘦!
🔷 Top Voice Art & Culture 🔶 Globally Recognised Art Curator 🔷 Visionary Creative Strategist 🔶 #ArtandCulture #ArtCurator #CreativeStrategist
UrbanTheory_, based in Vallecrosia, Italy, is a revolutionary dance troupe blending street dance, contemporary styles, and theatrical performance to captivate audiences worldwide. Founded by passionate dancers aiming to break conventional norms, the troupe is renowned for their experimental and avant-garde performances. Specialising in Tutting, Urban Theory mesmerises with their ability to create geometric shapes and intricate patterns with their hands, arms, and bodies. This innovative approach to choreography, combining complex moves with emotional depth, creates a powerful connection with their audience. #UrbanTheory #DanceRevolution #Tutting #Vallecrosia #ContemporaryDance #StreetDance #DanceCommunity #InnovativeChoreography #Molten #MoltenImmersiveArt #MoltenAffect #Curation #Curator #Artcuration #Artcurator #DorothyDiStefano
