Alan Crowther’s Post

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CRO Coach & Mentor, Private Equity Advisor, Commercial Excellence Thought Leader

Customer retention is critical for long-term success and customer-centricity can go a long way. As many happy customers as possible will not only translate to potential for revenue growth, but also long term brand recognition and loyalty. This is a valuable asset for any modern company. According to Bain & Co., for every 10% increment in loyal customers, the value of the company increases by 30%. That's a tremendous benefit, especially when you consider how much it takes to attract new customers compared to keeping existing ones. By investing in customer retention, companies are essentially investing in themselves. Improved customer retention metrics, like customer-centricity, can unlock significant gains in accelerating revenue growth – making loyalty an invaluable measure towards business success. #CustomerCentricity #CustomerRetention #AcceleratingRevenueGrowth #IncreaseCompanyValue

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