Alana Achterkirchen’s Post

Great brand story: A+ on concept & execution Equinox delivers an experience: elegant floorspace, inspiring community, and uber-functional equipment. Ventilation? They nailed it. Locker rooms? Fastidiously clean. They took what is mundane--going to the gym--and upleveled it to a thriving business concept that keeps growing. On paper, the group class list is condensed onto one page with a tiny font. In their lobby, the group classes are displayed like a menu, beautifully with minimalist design. This is consumer branding at its finest because there are no substitutes. You show up and Equinox offers all the equipment you'll ever need. It's a weightlifter's haven. The #vibe is inspiring, which builds community, and then the momentum continues. You know that this company nailed it on delivering a great #fitness experience because people return and the company thrives through the pandemic and beyond. Can you name other #gamechanging consumer brands?