Alana Rauert’s Post

View profile for Alana Rauert, graphic

Marketing Strategist | Founder | Helping Small Businesses Thrive

What the hell is an omnichannel experience? Great question. It’s a culmination of interactions on different channels that lead to consumers purchasing a product.  We usually think of a Social media ad that leads to a website purchase. But according to Google's latest research, 70% of Australian holiday shoppers use their phones for purchase-related activities while in the store.  Maybe they jumped online on their phones to compare the different specs of a product before purchasing? or had already found a product online and in the store is looking online to make sure it is the right one? Or event to look for reviews or a returns policy because some people are hard to buy for. 📱  Providing a seamless shopping journey across all touchpoints is key to meeting customer expectations and driving conversions. #MusingsFriday #MuseCommunications #OmnichannelExperience #CustomerCentricity #Brisbane #Queensland

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics