Owner | Slice Design | Brand & Pack Design Agency for brands that want to make a positive difference.
If you’re going to invest in branding and packaging design, ensure your print can match the designs expectations. One of the toughest challenges in launching new pack design is ensuring that the final product looks like what has been designed by the agency and signed off by the client. Often the limitations of the final print may not match the initial expectations due to certain setup requirements. Take this example from Quorn. There are two key issues here. The print method of flexo doesn't readily allow for fine detail or smooth vignettes, so trying to replicate photorealistic elements will always reduced appetite appeal on images. Secondly, this print method relies on colour fields being setup slightly larger than required and overlap, so that if the plates drift there isn't a white edge around them. The downside of this is that you often then get deep dark lines around images and holding shapes as you can see it here with the red lozenge and red chilli. Having that conversation with printer regards set up right from the off, ensures that the design of the pack and set up of the artwork allows for this and mitigates these sort of ugly executions.#BrandDesign, #PackagingDesign, #Packaging, #Marketing —————————————— If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant. 👉 https://lnkd.in/ep3uG9kv —————————————— Click the 🔔 on my profile to stay up to date and/or share with your network. ——————————————
It's all about the little details when it comes to packaging, just as much as the big picture 😊
That was quite insightful
So much truth in this! 👏🏻
Very good!
Useful tips, thanks
⚡️ We design CPG branding and packaging that zags when everyone zigs | Founder @ Noramble
5moIt’s these small differences that add up and make a huge difference. People eat with their eyes in this sector so it makes a difference 🤷🏽♂️