Alaniz Marketing’s Post

A quote I say to remind myself to keep grounded is, “Don’t do it for the applause, do it for the cause.” But sometimes I still feel so grateful when our team acknowledges what we’ve built. This time the award is one of Ad Age's Best Places to Work. The award means a lot to me because 2023 was a crazy year with so many things happening. My partner and good friend Jeremy Beyt recapped our year in a recent post here: ➡️ We held four sold-out Assembly Required conferences with over 500 civic and business leaders coming together to enrich our community and bolster economic growth in our home city, Baton Rouge. ➡️ Shipped 65 projects for global non-profits, education innovators, economic development pioneers, and values-aligned businesses across technology, healthcare, insurance, and entertainment. ➡️ Earned a National Addy for our work producing the Opportunity@Work Tear the Paper Ceiling website, which served more than 1.3 million people seeking to learn more about the campaign in 2023. ➡️ Launched Aisle3, our in-house production company led by Philip Roberts. In its first year, Aisle 3 shipped 22 film + animation videos and traveled 9,028 miles to capture client stories. Visit aisle3.tv. ➡️ Opened an in-office creator studio led by Khoi Nguyen that will empower every contributor at ThreeSixtyEight to share their expertise and client stories regularly in 2024. I am particularly excited about this endeavor because we have so much great work we have yet to share. ➡️ Continued to develop our technology expertise through strategic partnerships such as our Webflow Enterprise Partner status. In fact, Timothy Ricks was invited to speak at this year’s Webflow Conference in San Francisco. ➡️ Began productizing our service offerings to meet the needs of our clients at every stage of their journey. More coming on this in 2024. ➡️ Overhauled our operation within ThreeSixtyEight to reduce creeping inefficiencies that might slow down the work or drive undue costs. Our Director of Ops, Kara Pitre, has developed a new pod-style model designed to give the team more focus, efficiency, and impact in 2024. ➡️ Expanded our local network of civic and business leaders by joining strategic boards and initiatives across the city, sharing in the conversation around workforce development, education reform, and community engagement. ➡️ We also had plenty of fun, flying our team to Oklahoma City for a 3 day retreat, hosting a summer family-day, attending industry conferences, and taking plenty of time to share a meal together TSE-potluck style. In fact, we ended our year last night with one final company holiday/karaoke party. None of this could happen without the essential ingredient - our people. Thank you TSE for being an amazing place where we can show up to do some of our life’s best work while being together as a team that truly embodies core values. We're excited to keep building something we're all proud of. #bestplacestowork #adage #culture

Cus that's what we do at Paramount Associates 😂 #MemeMarketing #MarketingHumor #LinkedInMeme #BusinessHumor #ProfessionalMeme #ContentMarketing #SocialMediaMarketing #MarketingStrategy #DigitalMarketing #ViralMarketing #CreativeMarketing #EngagementMarketing #MarketingTrends #BrandHumor #CorporateHumor

An insightful conversation with Taj McClymont, PMP Marketing Group, our VP of Integrated Media. Taj masterfully unites people, skills, and diverse marketing mediums to drive impactful results for our clients. His expertise in integrating various strategies is a game-changer in our industry. Thank you Shanon Connors and Manicia Reneus for working on this! #Leadership #IntegratedMedia #MarketingStrategy #ClientSuccess #Teamwork #Innovation #thoughtleader #DigitalMarketing #BusinessGrowth #SuccessStories 👉🏾 #OneHeckofAFellow

Super Bowl Ad Review - see the comments I believe that most Super Bowl ads are a waste of money, and that the hype surrounding them is way overblown. (Here’s me sparring with Neil Cavuto on Fox Business 16 years ago: https://lnkd.in/d5wr9YUe and again on Fox the next year:  https://lnkd.in/dEXy2HyW ) This New York Times review of Sunday’s Super Bowl ads https://lnkd.in/dhkZk9BQ predictably falls into the pattern of judging these ads on their cinematic merit, when I believe the only measure of an ad’s value is that if it delivers a positive financial return to its sponsor. That financial return might register as immediate sales or long-term business-building, but it’s all that should count. My review of some of the ads is in the comments… I couldn't post them directly because of the Linkedin character limit. You can see the ads on the New York Times link. If you disagree with me, please share in the comments.

Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative

🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

Bryan Buckley, The King of the Super Bowl Ad (The New York Times), shares his recipe for a successful ad. Buckley, co-founder of Hungry Man, has directed over 70 Super Bowl ads. His diverse work has earned him countless coveted nominations and awards: Academy Awards, Emmy Awards, Cannes Lions, the list goes on. Here is Buckley's Key to Superbowl Ad success: 1. Simplicity 2. Truth 3. Connect with a smile 4. The brand can not be extraneous. What's the key to Buckley's success? My guess: Caring. ♡ He cares about the company, who puts all they have into this one ad, that can make our break them. ♡ He cares about the message that's shared with the world. ♡ He cares about the work itself. Check out the 8-minute interview to hear more from Buckley himself and let us know your thoughts. #superbowl #ad #success Link: https://lnkd.in/gd59W4CS

Calling all Agency Data folks! Looking forward to being back on the beach this year with The Weather Company, talking about how data and context can increase performance of digital marketers in a cookieless world. DM me if you’re going to be there and want to grab time to discuss how Weather data can enhance the value your agency is bringing to clients. #weather #data #partnerships #marketing #cannes2024

Thanks to Ed Steer for this great conversation! Very kindly gave me time to discuss zero-party data, the critical importance of consumer privacy, and my 2025 predictions. #cookieless #ZeroPartyData https://lnkd.in/eUJxD78V

As we continue our discussions at the 2024 March AdCom meeting, as our members, do you have questions or something you’d like to say for our AdCom members? Comment away! #IEEEGRSS #GRSS #whatTOKYOsolong