Alan Kronik’s Post

Fascinating insights from Neal Mohan, CEO of YouTube, about the platform's priorities in 2024! 🚀 Here are the 4 big bets that YouTube is focusing on: 1️⃣ AI-powered creation: YouTube believes AI can empower creators by automating tedious tasks and providing creative inspiration. This could involve things like generating intros, outros, and music, or even suggesting video ideas and editing them automatically. 2️⃣ Creators as next-gen studios: YouTube is investing heavily in supporting creators, recognizing them as the driving force behind the platform's success. This includes providing resources, tools, and funding to help creators build their businesses and audiences. 3️⃣ Living room and subscriptions: YouTube is making a big push to become the go-to platform for watching videos on the big screen, with features like Chromecast and smart TVs. They're also doubling down on subscriptions, offering exclusive content and ad-free viewing to paying users. 4️⃣ Protecting the creator economy: YouTube is committed to protecting creators from scams, harassment, and other threats. They're also working to ensure that creators are fairly compensated for their work. I'm excited to see how these trends play out and how they shape the future of YouTube! What are your thoughts on these priorities? 🤔 #youtube #creatoreconomy #ai #trends #futureofmedia

Yesterday, YouTube CEO Neal Mohan published the platform’s annual letter to the YouTube community, where he shared progress YouTube has made over 2023 and his vision for 2024—including four big bets from across YouTube. Here are some key takeaways : - YouTube is prioritizing democratizing access to AI tools that help everyone create 👨🎨 - Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day, +400% in 3 years 🚀 - More people are creating content—and earning money—on YouTube than ever before. We’ve paid out over $70 billion to creators, artists, and media companies over the last three years. - Policies will continue to evolve alongside generative AI. If you wish to get more details : https://lnkd.in/e9C6u34w Edouard Chopinaud, Katiouchka Iman, Charlotte Bobet, Eva Martelli, Adam Marki, Alexandre Vatus, Amélie Michelon, Ariane Musse, Lucie de Hauteclocque, Mathias Forget, Camille Lemesle, Camille Dupouts, Aurélie Siena

Calling your shots as a #product organization publicly is a great thing. #youtube just did this with the four goals (below). It drives alignment between #employees #stakeholders and #customers. Excited to see how this plays out! #1: AI will empower human creativity. #2: Creators should be recognized as next-generation studios. #3: YouTube’s next frontier is the living room and subscriptions. #4: Protecting the creator economy is foundational. https://lnkd.in/d8S335v8

A huge year ahead: YouTube in 2024! 🤖 AI will Help Empower Human Creativity: As with every single new technology in the past, creativity thrives when democratisation happens. Rising tide lifts all boats. Releasing tools specifically for content creation in the rocketship of Shorts, which now has +70 billion daily views & 50% YoY growth of Channels. 🎬 Creators Should be Recognized as Next-Generation Studios: The maturation of Creators is evident through their storytelling, content, engagement & now subscriptions. The number of creators using memberships increased +50% last year. 📺: YouTube’s Next Frontier Is The Living Room and Subscriptions. As the dichotomy of long & short-form storytelling continues - we're seeing CTV watchtime continue to grow YoY. In the last 3 years, the number of top creators that received the majority of their watch-time on the big screen increased more than 400%! 🔎 Protecting the Creator Economy is Foundational: Protection comes in all shapes and sizes - from community to content management, as technology continues to evolve it's even more important for viewers to understand what's real and what's not. #youtube #creators #content #storytelling #ads #advertising #ai #2024 #strategy

Level Up Your YouTube Experience! Big news for creators and viewers alike! YouTube is rolling out a bunch of exciting features to make your time on the platform even better. Creators, you're getting superpowers! 📌 Unique QR codes: Share your channel the easy way! Let viewers instantly subscribe with a quick scan. 📌 Custom Shorts effects (for some): Unleash your creativity and design one-of-a-kind effects to make your Shorts stand out. 📌 Enhanced mentions and payments: Tag other channels in comments for smoother collabs, and manage payments in more currencies within YouTube Studio. Viewers, get ready to be amazed! 📌 AI-powered "Jump Ahead" (expanding rollout): No more endless scrolling! This feature uses AI to highlight the most popular parts of videos, so you can jump right to the good stuff. These features are making YouTube more interactive, engaging, and ultimately, more fun for everyone. What are you most excited about trying? Let us know in the comments! #youtubeupdates #creatortools #enhancedviewing #youtubechannel

The head of YouTube released his big best for 2024 and one of the more amazing pieces was their focus on how creators are becoming their own content studios and Ai. I have always been a believer that as a creator, you should program your channel like you would see on TV and take that thought process and make it yours. Pretend you are a sports network, or a premium cable network when you think about how your content might be seen and when you are releasing it. With monetization becoming a little easier this year, this is a no-brainer for anyone who wants to commit to creating something they love and want people to watch. It's never been easier. When it comes to Ai, the way YouTube has added checks and balances is great and also innovative with shorts and Ai backgrounds. I believe they are doing it the right way with their creative approach. Just look at the influx of faceless YouTube channels that have popped up. You no longer need to be an on-camera talent to enjoy YouTube, and I believe that is amazing! Have a read yourself, it's quite fascinating. #youtubemarketing #socialmedia #Youtube

Curious to know what’s ahead for YouTube? Check out our CEO Neal Mohan’s annual letter, in which he lays out his vision for the year ahead, and the 4 big bets we’re making across YouTube in 2024: 🧞Harnessing the power of AI to empower human creativity; 💰Helping creators build their businesses, connect and collaborate; 📺Continuing to deliver a best in class experience for subscriptions and YouTube in the living room; 🔒Protecting the creator economy. Buckle up - this is going to be a great year!

Here's 4 key takeaways from Neal Mohan , CEO of YouTube: Takeaway #1 - YouTube is embracing AI content creation whether you like it or not Neal Mohan is betting big on AI content creation tools, with the goal of 'leveling the playing field'. Takeaway #2 - Shorts are not slowing down. They are the fastest growing media format in the world. Shorts right now are getting over 70 billion views a day. What's more interesting is just last year the number of channels posting shorts grew by 50%. That's insane. Takeaway #3 - YouTube is becoming TV, the living room growth numbers are insane Here's an incredible stat, the number of channels who get the majority of the viewership from TV in the last 3 years grew 400%. TV viewership is growing at a frighteningly fast rate and Neal is doubling down. Takeaway #4 - No one can touch YouTube when it comes to creator monetization. Over 3 million creators are in the partner program, and in the last 3 years YouTube has paid out over $70 billion dollars. #Youtube #creatoreconomy #google #videomarketing

YouTube has introduced 9 exciting new features aimed at enhancing creativity, building communities, and offering fresh ways for creators to connect with viewers and monetize content. 🎨 Veo on Dream Screen: New AI-powered backgrounds and video generation for Shorts using Google DeepMind’s tech. 💡 Inspiration Tab: Enhanced curation of creative suggestions in YouTube Studio to help creators craft projects matching their unique style. 👥 Communities & Hub: Build stronger connections with audiences through a dedicated space for art, posts, and discussions, with AI tools to boost interaction. 🌍 Auto Dubbing: Expand accessibility with automatic dubbing in multiple languages for wider global reach. 🚀 Hype Feature: Support smaller creators by “hyping” their videos, boosting visibility on new leaderboards. 🛍️ YouTube Shopping: Expanding affiliate programs globally, offering new opportunities in Indonesia, Thailand, and Vietnam. 🎁 Gifts on Live: Jewels-powered gifts let viewers engage with creators during live verticals, creating fresh revenue streams. 📺 Big Screen Enhancements: Organize content into seasons for a more immersive viewing experience on TV, with auto-play features on channel pages. ♻️ Repost if you enjoyed this, and follow me for more curated content about generative AI! #YouTube #CreatorTools #GenerativeAI 🎥 Seamless AI-powered content creation: Dream Screen brings immersive, realistic video clips to Shorts, enhancing creator flexibility. 🌎 Global growth potential: Automatic dubbing opens doors to larger, diverse audiences with ease. 📊 Monetization and visibility: Hype and YouTube Shopping features unlock new ways to support and grow smaller creators' brands.

I read YouTube's CEO Neal Mohan's letter for 2024. So you don't have to. Here are YouTube's top bets for this year: 🖌 Empowering Creativity with AI: YouTube is set to leverage AI to enhance human creativity, not replace it. With initiatives like Dream Screen for AI-generated backgrounds in YouTube Shorts and the Music AI Incubator, YouTube facilitates creative expression. 👧 Creators as Next-Generation Studios: Acknowledging creators' pivotal role in redefining entertainment, YouTube continues to support their growth. From enhancing monetization channels to facilitating global conversations, creators are at the heart of YouTube’s ecosystem. 📺 Innovating the Living Room Experience: With over 1 billion (what?!) hours watched on TV screens daily, YouTube is blurring the lines between traditional and digital content consumption. The success of YouTube TV and the integration of sports content in the US like NFL Sunday Ticket highlight YouTube’s commitment to becoming a household name. 🛡 Protecting the Creator Economy: YouTube places immense importance on creating a safe, responsible, and enriching platform. From investing in youth safety to ensuring the integrity of election-related content, protecting the community remains foundational. What I like about 🌍 Neal Mohan vision is that it underscores a commitment to innovation, community, and the transformative power of user generated digital storytelling in content generation. YouTube’s journey is far from over; it’s evolving, with creators, viewers, and technology still at its core. It's flipping the broadcasting model. But not everybody has got that yet. #YouTube2024 #DigitalInnovation #CreativeEconomy #AI #CTV #ads #FutureOfContent