School holidays are a time for children to relax, not be bombarded with alcohol ads.
But right now, commercial TV networks want to extend the times alcohol ads can be shown to children, largely during school holidays, public holidays and weekends.
The commercial TV industry's plan would give alcohol companies an additional 800 hours—or more than an extra month—of available time to target children and young people while they watch TV with their families.
Studies have shown there is a link between the amount of alcohol ads children see and high-risk alcohol use later in life.
It's clear the commercial TV industry cares more about profits than children’s health and wellbeing - and this proposal is not what the community wants.
#AlcoholAdvertising#Advertising#CommercialTV#auspol
Parents, the summer holidays are here, and like many people, you probably don't want your kids being exposed to a mountain of alcohol ads while they're on the couch watching TV. But if commercial TV networks get their way, then the next school holidays are going to look very different. The commercial TV industry wants to extend the times that children are exposed to alcohol ads by more than 800 hours every single year. Most of that time is during school holidays, public holidays, and weekends, times when we know that children are at home. Relaxing and unwinding This is why this plan must be switched off research shows the more children see alcohol marketing, the more likely they are to start drinking earlier and develop high risk drinking habits later in life And current regulations to protect children from alcohol ads are weak, with profit driven commercial TV networks and alcohol companies largely making and setting the roles. Lived experience advocates, Children's Health organisations and public health experts all agree the current. Environment does not protect children, yet the commercial TV industry wants to make these weak rules even weaker. It's clear that self policing is not the answer when commercial TV companies do not have Children's Health front of mind.
