Alcohol Change Australia reposted this
Over the past three years, Every Moment Matters has helped support alcohol-free pregnancies and safe breastfeeding practices across Australia. A new report by Impact Economics and Policy shows the campaign has delivered a $236 million benefit to Australians. This means for every dollar invested in Every Moment Matters, it has generated a social return of $9. “This campaign is highly effective in achieving its aims of raising awareness of the need to avoid alcohol during pregnancy and of shifting behaviours. It’s important that it continues so that we can see the generational change needed,” Impact Economics Lead Economist Angela Jackson said. FARE CEO Caterina Giorgi says this report shows how positive, strengths-based health campaigns can make a real difference. “There is so much misinformation that exists about alcohol and pregnancy. Every Moments Matters cuts through this and shows the change that can occur when people have access to the right information and support,” Ms Giorgi said. Learn more about Every Moment Matters’ impact: https://lnkd.in/gaxWfKNm #EveryMomentMatters #AlcoholAwareness #Pregnancy #Breastfeeding
