Alec Enfield’s Post

🔍 Curious about Google's Privacy Sandbox and its impact on your marketing? 🎯 Get a head start on the cookieless era by finding out what the new APIs for ad targeting can do — and where additional tools might be needed to strike the perfect balance between precision, reach, and privacy. Read the full breakdown here: https://lnkd.in/exBukyDr #PrivacySandbox #DigitalMarketing #DataPrivacy

Is it surprising news? With numerous delays, we have finally been presented the news that Google is abandoning their plans to deprecate third-party cookies. So, what does that mean for advertisers? With the preparation of moving away from third-party cookies, many of us have adopted other privacy-safe measurement options therefore, the value of 1st party data has continued to increase amongst conversations of cookie deprecation and should remain a pivotal part of advertiser strategy across both audience targeting and performance tracking. But what about the rest? Our ROAST Senior Media Solutions Consultant Milan Nayee and I have compiled our thoughts. https://lnkd.in/eB2mDMbx

"The health industry, and clients of agencies like Klick Health, are particularly heavily reliant on contextual ad targeting and stand to benefit from mechanisms such as frequency capping, targeting conversion, attribution and reach metrics." An exclusive from Adweek on the latest from Yahoo, and how clients like Klick Health can A/B test campaigns in both cookie and cookieless environments. Read here: https://bit.ly/3vmhajG

As Google begins phasing out third-party cookies, what does the 1% deprecation mean for digital advertisers? With cookieless solutions on the rise, now is the critical time to test alternatives and evaluate performance – before cookies disappear completely in 2024. We dive into the implications around targeting, measurement, data strategies, and creative in our new blog post. Read more: https://hubs.ly/Q02k1ZHY0 #Emodo #digitaladvertising #cookielessfuture

Exciting news for advertisers - or is it? 🤔 Google has decided not to deprecate Chrome cookies after all. What implication does this decision hold for ad targeting and measurement? Dive into the details now: https://okt.to/4If2xe #google #digitalmarketing #adtech

How can brands navigate the transition away from third-party cookies effectively? As the digital advertising realm is experiencing a profound shift, conventional user targeting methods are becoming outdated, prompting publishers and advertisers to explore alternative solutions compliant with users' data privacy. AI-driven contextual advertising surpasses stereotypes by precisely targeting users based on their real-time interests derived from the content they engage with, all without the need for intrusive user tracking. Find out more about the deprecation of third-party cookies: https://lnkd.in/eYKXp_pH #CookieDeprecation #Cookieless #AdTech #ContextualTargeting #Seedtag

🚨 Breaking News about Third-Party Cookies and What It Means for Advertisers 🚨 Google has thrown us a curveball, folks. The tech juggernaut isn't axing third-party cookies from Chrome just yet. Instead, they're handing the power back to us, the users, allowing us to wield control over our consent across the vast expanse of the internet. 🌎 ✨ But let's not kid ourselves. This isn't a victory lap for cookie-based ad targeting. It's more of a wake-up call. 📣 With less than half the internet addressable, clinging to third-party cookies is like holding onto a raft that's already sinking. The beacon of hope? First-party data. 🔑 Imagine this: a world where advertisers tap directly into the gold mine of first-party data. Where understanding the audience doesn't come from some distant third party, but from your own backyard. And let's not forget about the powerhouses of contextual advertising like CTV and DOOH. Picture your ad, not just any ad, but one so precisely targeted it feels like fate to the viewer. This isn't just advertising; it's destiny calling out to those niche audiences, loudly and clearly. 📺 ✨ The future of advertising is unfolding before our eyes, and it's looking cookie-less. But fear not, for this change beckons a new era of creativity, innovation, and, most importantly, connection. The road to a cookie-less world demands we rethink, reinvent, and reinvest in technologies that champion our own data. 🔄 💡 The message is clear: Adapt or be left behind in the dust of outdated targeting tactics. The future is first-party data, and the time to embrace it is now. 🚀 DM me to discuss new targeting tactics for your campaigns! #DigitalMarketing #PrivacyFirst #ContextualAdvertising #FirstPartyData #AdvertisingAgency #ProgrammaticAdvertisigng

Today, Google began phasing out third-party cookies to randomly-selected Chrome users – a process that will be completed by the end of 2024 – forcing digital marketers to completely rethink their targeting strategies and attribution methodologies.    Our CRO, Tim Braz, shares three key actions brands must take now to thrive in the cookieless future – including testing as many solutions as possible, collecting zero- and first- party data, and prioritizing consumer preferences. Learn more in Marketing Dive: https://lnkd.in/ezJyhiKX   #PCHMedia #zeropartydata #firstpartydata #cookieless #cookiedeprecation

Interesting article about how advertisers are recognizing the challenges in measurement, not just targeting, amidst the decline of third-party cookies. Jamie Seltzer's insight is particularly illuminating: "We’ve started to shift the conversation to also include measurement because it’s potentially even more impacted by the loss of third-party cookies [in Chrome] than targeting…There are so many tools and alternatives coming to market right now on the activation side of things, not so much when it comes to measurement.” Marketers are now reassessing their measurement strategies, placing emphasis on attribution, media mix modeling, and the implementation of innovative measurement methodologies. It's crucial for marketers to adapt their measurement approaches to the evolving landscape of digital advertising to ensure effective navigation through these changes. https://lnkd.in/dB23kqxT #DigitalAdvertising #Measurement #MarketingTrends #cookieless