Alec Enfield’s Post

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Senior Account Executive at Nexxen

The #adtech industry is experiencing a significant transformation in its identity and, with 2024 on the horizon, the era of the once-dominant cookie is coming to an end. These changes are dividing the advertising landscape into two distinct environments: addressable (when a user can be identified with privacy-preserving methods) and non-addressable (when a user cannot be identified). However, advertisers have a significant opportunity to seize the growing non-addressable inventory trend and secure a competitive edge– this is where contextual targeting comes into play. Find out more: https://lnkd.in/g3fj_P7b #ContextualAdvertising #Cookieless #PrivacyFirstSolution

The Addressable Ecosystem Bubble Is About To Burst. It's Time To Use Emerging Methodologies That Address The Non-Addressable | AdExchanger

The Addressable Ecosystem Bubble Is About To Burst. It's Time To Use Emerging Methodologies That Address The Non-Addressable | AdExchanger

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