Aleksander Rokavec’s Post

Influencer Billboards! My take on the current situation around the use of influencers is that brands do not properly utilize their influencer of choice. The planning process in selecting an influencer, much like producing a product or service, should include a vetting process to understand who they are for and how the audience would appreciate receiving that message from the influencer. The repeated mistake of relying on video or static posts with brand or product placement won't cut it. It's been done, and it's overflowing , everyone has done it, and they are stuck with the norm of "let them just post." I think it's in the name, "influencer." Let them influence. If you have to hold their hand and chase after them to post what you produced, you might as well create infographics, buy images from influencers, add your product or service, and boost that post. But if you want conversions and actual results, find a creative influencer who will take the time to embrace your brand, understand your goal , create with you, and genuinely convince both your target audience and their own that they truly enjoy what you are offering. If not, just rent a billboard if you just want visibility.

Why most gaming influencer campaigns fail: Lack of authenticity ↳ they often choose influencers who don’t genuinely like the game. Poor targeting ↳ they fail to match the right influencer with the right audience for the game. Inadequate communication ↳ they don’t keep influencers well-informed about campaign goals and expectations. Ignoring feedback ↳ they overlook valuable insights from influencers who know their audience best. Insufficient budget ↳ they underestimate the costs involved in creating quality content and promoting it. Lack of long-term strategy ↳ they focus on short-term results rather than building lasting relationships. No clear metrics ↳ they don’t set clear goals or ways to measure the success of the campaign. It’s not just about picking an influencer, It’s about creating a genuine and well-planned campaign. I’ve seen successful campaigns that follow these principles. And hope more brands get it right too.

Let's talk about the undercover maneuvers some YouTube influencers might pull when pitching for sponsorships. Owen Video shared hidden red flags every brand should be vigilant about when considering partnerships: 🚩 When influencers hype up their channel views without emphasizing watch time, it could signal inflated metrics rather than genuine engagement with their audience. 🚩 If influencers fail to pinpoint viewer drop-off points and strategically place CTAs, brands risk missing out on impactful call-to-action moments and conversion opportunities. 🚩 Be cautious of influencers using the same B-roll footage across various promotions. Reusing B–roll footage across multiple campaigns compromises the authenticity of brand associations and dilutes the exclusivity of the content. It's akin to wearing the same outfit to every event—it diminishes your brand's distinctiveness. ⬆️ Kinda makes you want to pay attention to Instagram's recent algorithm update too, doesn't it? Want more insider knowledge on YouTube influencers? Owen Video shares more red flags in the book I co-authored with Eric Butow, Ultimate Guide to Influencer Marketing. Grab your copy in the 🔗⬇️ h/t Entrepreneur Media

📌Leveraging Celebrities and Influencers in Game Marketing: A Strategic Advantage📈 In game marketing, especially for genres like SLG in Asian markets, celebrity endorsements are a go-to strategy. High-profile stars or influencers can create strong emotional connections with target audiences, making campaigns stand out. The challenge? High budgets and the difficulty of measuring direct ROI. Metrics like conversions don’t always clearly show the impact of these campaigns. The same applies to influencer collaborations—direct results can be elusive. But here’s the value: celebrity and influencer marketing produces premium advertising materials. High-quality videos, images, and content featuring these figures often resonate deeply with audiences. They serve as powerful assets in broader ad campaigns, linking brands to their target markets effectively. 😀 So, while the upfront costs may seem steep, the long-term value of these materials in driving engagement and boosting perception is undeniable.

 "Influencer Marketing: Leveraging Social Proof"   influencer collaborations. case studies .tips about authenticity and finding the right influencers. Influencer collaborations involve partnering with individuals who have a strong online presence to promote your brand or product. Here's a brief overview: 1. Authenticity: Choose influencers whose values align with your brand for genuine connections. 2. Case Studies:   - Daniel's Coffee Co.: Partnered with a lifestyle influencer—resulted in a 20% increase in online sales.   - Fitness Apparel Brand: Collaborated with a fitness influencer—50% growth in social media followers. 3. Finding Influencers: Consider audience match, engagement rates, and tools for analysis. 📸👥✨

4 benefits of teaming up with influencers: 🤝 Builds trust quickly 🚀 Drives traffic and sales  💥 Boosts brand reputation   🎯 Helps you reach your ideal audience  Dig into more benefits over on our blog 👉 https://bit.ly/3yv4TeE

 A Peek Behind the Scenes at Noble Influencers! Striking the perfect balance between value, expectations, and price is key to ensuring all parties walk away satisfied. *We begin by deeply understanding a brand’s vision, objectives, and budget. *Whether a campaign is focused on reach, engagement, or conversions, we know each objective requires a specific creator profile. *We help brands understand that the value of a creator goes beyond just their following—it's about their connection with their audience, the quality of their content, and their unique ability to authentically communicate a brand's message. * Influencers are not just megaphones; they are brand ambassadors whose engagement and authenticity require fair compensation. *Creators, on the other hand, need to feel their work is appreciated. We work with them to ensure they’re compensated in a way that reflects the effort they put into their content. *Our approach is transparent, ensuring they know what the brand expects in return for the investment. We negotiate pricing in a way that’s sustainable for both sides and ensures long-term relationships. *We make sure both creators and brands are aligned on deliverables, timelines, and expectations before any campaign begins. *It’s not just about one campaign; it’s about building long-term collaborations. We believe that when brands and creators feel respected and valued, they’ll be more open to future partnerships. * At Noble Influencers, we don't just close deals; we create lasting relationships. #Noble_Influencers #InfluencerMarketing #SocialMediaMarketing

Why Influencers should collaborate with an Influencer Marketing Agency! Partnering with an Influencer Marketing Agency is a game-changer for influencers looking to elevate their brand. Agencies provide strategic guidance, connecting influencers with high-value brands that align with their niche. This means more lucrative collaborations and long-term partnerships. Agencies also handle contract negotiations, freeing up influencers to focus on content creation. Additionally, their deep industry insights ensure campaigns are tailored for maximum impact, driving engagement and growth. By collaborating with an agency, influencers gain access to exclusive opportunities, streamlined processes, and professional support, allowing them to scale their presence and build sustainable success in a competitive market.

A brand reached out to me to inquire about partnering to promote their annual event on social media after their last influencer flopped. I asked… “influencer” as in singular, just one? “Well, they had a huge following and we paid them a lot to do this!” That is putting all your eggs in one basket! Even the best creators/influencers cannot guarantee the algorithm won’t suddenly change and their posts will reach your ideal customers. If you want to make sure your influencer campaign is successful, expand to have multiple creators who have slightly different follower profiles so you maximize your ROI. (No, having your event participants or speakers who have lots of followers share their attendance is NOT the same as influencer marketing…) The influencer marketing industry can be confusing to navigate for both brands and creators. I’ll share a bit more on this topic from time to time. If you are looking for influencers to raise awareness of your upcoming event in this super crowded space AND tight company travel/training budget, let’s talk. I know several friends who would love to partner whether I am the right fit for your brand. Follow Data With Serena™️ and branding experts like Kate Strachnyi Kristen Kehrer Christina Stathopoulos, MSc for more on this hot topic!