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Switzerland Bureau Chief presso Bloomberg

Greubel Forsey wants to put its unique watches on more wrists. That’s not the easiest thing for a Swiss brand that was used to making fewer than 110 timepieces annually. Its huge, extraordinary mechanical marvels come with meticulous hand-finishing and can cost 1 million Swiss francs each ($1.1 million). But the watchmaker has started a campaign to make more products and at more affordable prices to lure customers. Its old clients are a dedicated group of ultrahigh-net-worth timepiece collectors, and there just weren’t enough of them to sustain any real growth. And yet, it turns out making more and cheaper watches may not be sustainable either. by Andy Hoffman #Switzerland

These Watches Were a Secret Billionaire Handshake. Not Anymore

These Watches Were a Secret Billionaire Handshake. Not Anymore

bloomberg.com

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