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Principal Success Manager, Slack | Founder, Sports Business Playbook

🏀 The WNBA (Women's National Basketball Association) is in the midst of its biggest season ever, and we’re now getting a deeper sense of how the league is performing off the court. Sportico released its first ever WNBA valuations this week, sizing up the 12 clubs by perceived market value based upon a mix of factors like revenues, market, real estate ownership, and more. Some quick hits on the valuations: Highest valued team: $140 million (Las Vegas Aces) Lowest valued team: $55 million (Atlanta Dream WNBA) Average valuation: $96 million Average revenue (2023): $13.2 million Average revenue multiple (valuation / revenue): 7.3x My three key takeaways from the valuations: Number 1: The revenue multiples are pretty reasonable despite being a growth league - This 7.3x average looks pretty solid compared to the other pro leagues, and even better when paired with another US growth league in the MLS (9.6x). - Plus, based upon Sportico's analysis of the projected 2024 revenues, the W’s multiple is actually expected to drop even further to 5.5x. Number 2: Ownership of facilities matters - What these teams own in addition to the club and brand is a big factor. One such example is the owned real estate around an arena or a practice facility. - The two top teams, the Las Vegas Aces and Seattle Storm, both have immaculate new practice facilities/team offices, the Phoenix Mercury (no. 4) are building one, and the two new expansion teams will both have owned facilities. Number 3: The most inflated multiple belongs to the Indiana Fever due to one very specific person - The Fever have a multiple (9.9x) roughly 2 points higher than the next closest team (the Aces — 7.9x). They rank as the sixth highest valued team despite finishing second to last in 2023 revenue. - Enter: the Caitlin Clark effect. The club’s revenues will likely jump in 2024 and beyond which should bring this multiple down, but it demonstrates how important she is and that the club’s valuation is primarily tied to her stardom. - It’s hard to think of another player who has almost single handedly lifted up a small market club in such a short time like this. LeBron in Cleveland is the only other that comes to mind and I don’t think even he reaches this. The report is packed with insights, and it set off a great series of discussions around the sports business about the W’s past, present, and, most importantly, it’s future. If you're interested in learning more about about what’s driving the WNBA’s valuations, the bull/bear investment case for the W, and my ultimate opinion on an investment in the W, check out this week's SBP 👇

shoW Me the Money

shoW Me the Money

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