Alexandra Pelka’s Post

🔸️Renewcell killed by greenwashing 🔸️ "We are grateful for our brand partners. But we do need to see more interest from more brands and to move from capsule collections to main lines. While we are proud of the collections and products that have launched, we would be even happier if fibers made with CIRCULOSE® were incorporated into core products.” https://lnkd.in/du3xBW8D Low impact textiles are used as maketing imput. Many brands use them to look sustainable. But there is no phase b after the tiny capsule. #greenwashing ‼️‼️ Could Green Claim Directive stop this kind of greenwashing in the future ? The actual legislation focuses on words that are used not on the actions. I know it is not simple, but we have to find better solutions.We can not let the market(ing) kills startup that bring innovative and less impactful solutions. We have to be angry not sad !!! What do you think about Renewcell bankruptcy ? #textileinnovation #recycling #sustainabledevelopment

🤔 Thinking Outside the Box Applied to Recycling Plastics. 🔄   "Thinking Outside the Box Applied to Recycling Plastics" involves employing innovative and unconventional approaches to address the challenges of plastic waste management and recycling. In the video below, you can watch a demonstration of how a plastic drink bottle can be reused and recycled to create other useable products, such as brooms etc. This type of approach has the potential to open up new discussions about how we can more effectively manage plastic waste and other recyclable materials.   👉 Interested in your thoughts below. 👇 Thank you Marcus Parade, 🌞💡✅ MBA for sharing such an interesting clip about recycling. Follow Me, Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration #recycling #sustainability #alternative #thinking #plastics

Repurposing in this manner saves petroleum from being used for plastic waste with a short shelf life.

🌍 Exciting news on plastic recycling!! 🔄 ? We've just made a breakthrough in recycling plastic from bottles, turning waste into something wonderful! Imagine a world where your old soda bottle could become part of your next pair of sneakers. 🌟 Here’s how it works: 1. Collect: Gather those used plastic bottles. 2. Transform: Through innovative technology, these bottles are turned into high-quality material. 3. Reuse: This new material is now ready to be used in fashion, construction, and more! Let's embrace recycling TOGETHER! Not just because we can, but because we must. 🌱 PS - if you have an innovation and are in need of investment, you can send me your company deck and after reviewing it, we can strive forward together as I am Ambassador of the Swiss Chamber of Commerce in The Netherlands (SCCN) 💡✅️💡 #INNOVATION #sustainability #recycling #futurism #startups

Please take 2 minutes to read. I am really hesitant to make these kind of reposts but I feel something must be said. My intention is not to denigrate this persons obvious attempt to solve a very REAL problem. I applaud this person and others like them for at least trying. The question that comes to my mind is - "Is this the best we can do?" As I commented in this post, the GREATEST innovation would be for society to REJECT single-use plastics entirely! But, unfortunately we seem to lack the will to do so. In addition, our "leaders" (in this country at least) seem to lack the balls to ban single-use plastics entirely because they are too busy taking legalized bribes from the petroleum industry (and their industry groups) - which supply the base materials to make these products. As a society, where is our "spine" to stand up and reject this way of living? We are literally poisoning the planet for our children and yet we do very little? For example, it is so easy to buy canvas shopping bags and take them to the local grocer to shop with yet, every time I go shopping, I see hundreds of people just putting their purchases in plastic bags and going on their way without thinking. So what can we do? Real innovation starts at home. Do whatever you can to implement zero-waste strategies at home. Even incremental changes at home- when done at a societal scale -can start to shift us all in the right direction. Below are just a few things to try. Find ways to eliminate or reduce single-use plastics such as: Care products: -buy shampoo/conditioner, soap, and shave products in bars instead of in bottles. There are many great products out there to try. We use them and I would highly suggest using them to anyone. Shopping: -purchase re-usable/washable canvas or cloth bags for shopping. -buy items in glass or paper packaging whenever possible - the more minimal the packaging the better. Also, take 5 minutes to write to manufacturers and ask them to switch to minimal, non-plastic packaging - what harm could that do and it sends a message to them that you are paying attention! -buy local whenever possible. -Here's a thought...don't buy sh$t! In "developed" countries, we seem to use shopping as therapy and it is killing us! Food: -See all the above when shopping for food. Or better yet, grow food at home to reduce the number of trips to the store. Don't have a big yard?- it takes less space than you might think (YouTube is your friend on this one). - reuse scrap food (for composting) - your flowers will thank you. Plastics serve some purpose in our lives but to a VERY limited extent -not in the ways we currently utilize them. They should be banned outright. FORGET recycling - only 5-6% gets recycled! Do we as a society have the guts to do whatever we can for the future - our children? Everyone, we need to start being more conscious about this. I am doing what I can but include myself in this sentiment as well. Let's do better.

To effectively manage plastic waste and reduce plastic pollution, here's the solution.

I've been giving a lot of thought to the circular economy and its challenges. It's not just about having good intentions—it requires real hard work and a clear business mindset. Sustainability has to be profitable and pragmatic if we want it to make a lasting impact. Sure, legislation is important. It can drive change and set the rules of the game. But we can't rely on it alone. The market needs to find ways to simplify adoption, making it easier for businesses to embrace circular practices without getting bogged down in complexity. At RESYCURE, we're rolling up our sleeves and getting to work on this. We're developing initiatives that aim to bridge the gap between sustainability and practicality. Our goal is to make it straightforward for companies to adopt circular strategies that make sense financially. We're inspired by the efforts of organizations like the Ellen MacArthur Foundation, which is doing amazing work in promoting regenerative design, and the Alliance to End Plastic Waste, which is tackling plastic pollution through collaboration and innovation. These initiatives show that when we combine legislative support with market-driven solutions, we can make real progress. It's about coming together to find practical, profitable ways to make the circular economy a reality. Let's keep pushing forward, finding solutions that make sense for both the planet and our businesses. #resycure #circulareconomy #plastics #recycling #business #startup #chemovator

Scaling sustainability isn't just a goal—it's our pathway to a brighter future! ⁠ ⁠ Transitioning from innovation pilots to large-scale implementation is no easy feat, but it's essential for achieving our industry's sustainability targets. This year, through collective actions like investments and supplier integration, we're poised to empower the most promising innovators and drive meaningful change. Take Circ, for instance, aiming to open a factory recycling 300,000 tonnes of textile waste in five years, or Colorifix, set to dye 15% of the world's clothes. ⁠ ⁠ Let's work together to scale up these initiatives and pave the way towards a more just and sustainable industry. ⁠ ⁠ #SUSTAINABLEFASHION #GREENINITIATIVE #TOGETHERFORCHANGE #TEXTILETOTEXTILE #CIRCULARECONOMY #WEARTHECHANGE

We are thrilled to welcome The Earthshot Prize Finalist and advanced recycling #technology innovator Circ® to our portfolio! 👕♻️🧶 📆 Founded: 2011 👥 Team: Peter Majeranowski, CEO; Julie Crowe Willoughby, Advisor; Conor Hartman, COO; Luke Henning, CBO; Puneet Verma, CFO 🌍 What it does: Return polycotton waste to raw materials 📍 HQ: Danville, VA "It is crucial that leaders in the polyester #supplychain, like ourselves, set an example by establishing a foundation for collaborative models. We are deeply committed to the #circulareconomy and believe that #textile-to-textile #recycling will play a pivotal role in decarbonizing raw materials," said Juliana Pidner Hsu, Managing Director of DRIVE Catalyst. "Funding is just one factor when introducing #innovation to an industry as old and established as #textiles. We seek mission-aligned partners with wide-reaching expertise because no portion of the industry works in a silo," said Peter Majeranowski, CEO of Circ. #DCportfoliocompany #sustainablefashion #sustainableinvesting #impactinvesting #climatetech #venturecapital #textileindustry

“We funnel it through traditional plastic machinery to create replacements for plastic…” - Julia Marsh Julia Marsh is the CEO and co-founder of Sway, a clean tech startup scaling seaweed-based, home-compostable packaging. Sway’s patented products match the vital performance attributes of conventional plastics and are designed to plug into existing infrastructure, enabling scale and massive impact. Julia’s work is driven by a deep passion for regenerative design and biological circularity. In 2023, Sway won first place in the TOM FORD Plastic Innovation Prize. In 2021, Sway also won the Beyond the Bag Challenge sponsored by Closed Loop Partners and a consortium of major retailers. Sway’s solutions have garnered recognition from 𝘝𝘰𝘨𝘶𝘦, Condé Nast, Forbes, 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘐𝘯𝘴𝘪𝘥𝘦𝘳, and 𝘍𝘢𝘴𝘵 𝘊𝘰𝘮𝘱𝘢𝘯𝘺. As a member of the Sustainable Packaging Coalition (SPC), the Sustainable Ocean Alliance, and 1% for the Planet, Sway is working holistically to scale their product for a thriving, equitable future. 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬: ✅ Why recycling won’t fix our plastic problem ✅ The properties of seaweed that make it a flexible plastic film substitute ✅ The “Amazon Rainforest” ecosystem you never considered You can listen to the podcast on your favorite platform. #purposeandprofit #purpose #podcast #esg #csr #sustainability #materials #plastics #circular #aquaculture #packaging #retail #fashion