Alexandra Markovich’s Post

Ready to dive into the future of entertainment and media? 📺🎶 PwC’s Global Entertainment & Media Outlook 2024-2028 shows that despite challenges, the industry surged by 5% to $2.8 trillion in revenue in 2023, outpacing overall global economic growth 📈 Gaming is a key player in this, especially in the Asia-Pacific region. With revenues expected to exceed $300 billion, it’s shaping up to be one of the fastest-growing sectors globally 🌏 Don’t miss out on the trends and data shaping the future. Explore the full report now: https://pwc.to/3WdKbbj

As the E&M industry grows to US$3.4 trillion by 2028, large new revenue pools—in advertising, streaming and emerging markets—are forming. The connectivity category, what people pay for fixed and mobile services, topped US$1.1 trillion in 2023. Growing only modestly through 2028—as people remain willing to spend more to ensure they have access to all that the E&M industry has to offer—it will continue to be the largest category.” #marketing2humans

🎤 In a recent interview with Larry Jordan, our Chief Strategy Officer Sean Lee shared his thoughts on, "What Are the Key Trends Media Industry Leaders Are Watching?" Catch the full interview here: https://lnkd.in/gT5JE2dw According to Sean, we're on the cusp of a boom in AR/VR content, and the tech supporting this immersive experience is evolving rapidly. Stay ahead of the curve with OpenDrives as we navigate these dynamic trends in the media landscape. 🚀💡 #MediaInnovation #ARVR #TechTrends

Future of Entertainment & Media! Are you ready to dive into the latest trends and insights shaping the entertainment and media landscape in Australia? The comprehensive PwC Entertainment & Media Outlook 2024-2028 report is now available. 📊 What's Inside? Consumer Behaviour Trends: Discover how Australians are reading, watching, listening, playing, and accessing media. Revenue Insights: Get the latest on revenue trends across various media sectors. Risk and Reward: Learn how to be a Risk Pioneer in the ever-evolving media landscape. Business Model Innovation: Explore how top-performing companies are transforming and growing in a digital-first world. 🔗 https://lnkd.in/gJtMqqMs

The entertainment and media landscape in Australia is undergoing a huge transformation. From new technologies and regulations, to evolving consumer preferences and competitive dynamics, now is the time to rethink and adapt your business, products and services. In PwC’s Australian Entertainment & Media Outlook 2024-2028, discover what's driving and impacting the Australian entertainment and media landscape. https://pwc.to/3WHx6Io #entertainment #media #telecommunications #PwCOutlook

Business Model Reinvention (BMR) is the name of the game! Check out the four major growth areas Entertainment & Media companies should be fundamentally focused on in the next five years #pwc

In the digital entertainment industry, collaboration and integration with global leaders is key to delivering exceptional experiences. We understand the importance of these strategic alliances to improve the quality of our products and services. One of the biggest advantages of working with global leaders is access to cutting-edge technologies and industry best practices. This allows us to integrate innovative solutions that improve gameplay, optimize security, and ensure superior performance. By collaborating with globally recognized brands, we ensure a high standard of quality in each of our products. This means fewer crashes, faster updates, and more efficient customer service. Having integrations with industry leaders not only makes us better but also allows us to deliver world-class entertainment.  #Cointech #EntertainmentDigital #GlobalDigitalLeaders

PwC Ireland’s Entertainment and Media Outlook 2024–2028 is here! Gain a competitive edge with our detailed analysis of the booming video gaming industry, the rise of video-on-demand, and the promising future for cinema and live music sectors. Understand the impact of Generative AI on content creation and advertising with insights from Amy Ball here. #EntertainmentAndMedia #TMT

Some compelling trends to note from PwC's latest Global Entertainment & Media Outlook: 1. Advertising Growth: The E&M industry is set to hit US$3.4 trillion by 2028, with advertising driving significant growth. By 2026, ad spend will top US$1 trillion, growing at 6.7% annually. Companies should look to embrace digital strategies to capitalize on this surge. 2. Streaming Evolution: Streaming services are innovating beyond subscriptions. Ad-funded tiers are on the rise, expected to grow 14.1% yearly and represent 28% of streaming revenues by 2028. 3. Gaming Boom: Gaming continues its explosive growth, expected to surpass US$300 billion by 2028. Social/casual gaming and e-sports are key drivers, reshaping how we play and engage globally.

Read my 5 key takeaways right now from NAB 2024 in Media Play News. The event didn’t just showcase cutting-edge technology, but also offered profound insights into the future landscape of the entertainment industry. Dig into the details!