You've got 7 wonders of the world. 7 deadly sins. And me, celebrating 7 years with Luminous PR! Shocker – here are 7 things that might have surprised me along my journey... 1. 🙏 I was finally able to let down my walls to show my true vulnerable self. And the sky didn’t fall in, ‘Chicken Licken’. Picking the right time and right people is key to getting this right. I have never in my working life formed such a safe, trusting and respectful bond as I have with my partner in crime Kirsty Jarvis. She sits at the top of my gratitude list each and every day. 2. 😡 I have zero tolerance (maybe a bit of rage too) for Microsoft Teams. Gives me a twitch just thinking about it. 3. ✍ Communications folk are fecking smart and fearless and persistent AF. We take the most complex tech solution, digest it, chew it up and spit it out into accessible stories, getting them in front of the right people to help you achieve your goals. No tech is too tough for the Luminous crew to chew. Even me - that's a surprise too;) Though our head of editorial Jennifer Hood is the master! 4. 🍑 I get really grumpy if I don’t shift my butt during the work day - concentration levels, productivity, happiness, all down the plug hole. Yahdy yahdy yah - we’ve all heard it, prioritising your health makes a difference. Shouldn’t be a surprise. But when you finally ‘get it’ it’s like a slap in the face with an ice cold squid 🦑 5. 😞 This is a sad one… There’s way too many sub-standard PRs out there nowadays who have burned both clients and journalists alike. It makes everyone cautious, to the point that clients sometimes miss out on the real benefits PR can help them achieve. Not saying we're better than the rest, there’s always room for growth. - But we do work to standards and with integrity, transparency and honesty. - We do adhere to comms rules. - And we do deliver on our promise. 6. ⭐ Performing at the top of your game while going through perimenopause is really shit. And it’s not talked about enough. I’ve mentioned brain fog before on here. It’s real. It’s debilitating. And we don’t take a single day off, just ‘plough through’. Enough. Flexible working policies should allow you time and space to be both an outstanding player and a woman who is navigating change. 💪 Kudos to us at Luminous for taking flexibility seriously. 7. 😻 Tech Clients - with all your crazy, quirky, idiosyncratic ways and ideas - might drive us secretly round the twist, but boy, we LOVE it and you make it all worthwhile. Each and every client that comes to us comes armed with an idea, a story, passion, a promise of making positive differences. We are lucky to be invited along for part of the journey. I never tire of the ride. And I never cease to be surprised. Here's to 7 more Luminous years. If you'll have me. xx #agencylife #techpr #careerdevelopment #communications #workiversary
This week, we've celebrated something - or should we say someone - special. Our Managing Partner Alexandra North joined Luminous PR seven years ago! Happy work anniversary. Here's to the next seven. 🎉 🎉 🎉
Congratulations xx
I love this for you ❤ (and for us, of course, as well) Also, the squid bit made me burst out laughing, it's been long since I had such a funny "yeah, that's relatable" moment so thanks for that 😀
Love this, always so good with words (btw, I'm totally stealing 'fecking smart and fearless and persistent AF' for my new bio 😬)
The Luminous crew would not be the same without you guiding us. I personally feel hugely grateful that our paths have crossed and I have the opportunity to learn from the best. (I also love that our combined hatred for Microsoft Teams made the list!)
Through all the ups and downs, you triumph every time Alexandra North Keep it up (and the running too!)
Congrats on the 7 Alexandra North 👍
Congrats to 7 years Alexandra North. Luminous PR are very lucky to have you (but I think they know that!). Keep being awesome!
Congrats Alexandra North
You rock, Alexandra North!
Ah! 7 years of wedded bliss with my work wife. Love all these reflections and especially love the ice cold squid analogy. I feel like some ice cold squids 🦑🦑have been thrown between us over these years to ensure butts get moved and mojos get worked through on the tread. Maybe we should launch a squid themed concept as a survival of the fittest games competition… 🤔oh wait, nevermind, I hear it’s been done 😆