A great example recently of where taking a more strategic approach to pricing (i.e. pre-ITT) helped one of our client's make a key strategy decision. The approach we used is outlined in the link below.
Back to the example. Our client was looking to bid for an up-and-coming contract. We analysed previous submissions that they'd made to the same customer, feedback from the customer, and some good old fashioned people and desktop research. This helped us to advise them what they needed to do to win the new contract in terms of price and quality. A small investment upfront helped them to realise that unless they made some significant (and expensive) changes then they wouldn't be able to win and make a profit (they could win and lose money, mind!) They took the right decision to not bid, saving hundreds of thousands on pre-sales costs...
See more on our approach below...
https://lnkd.in/ews5HFrv
In our recently launched whitepaper GETTING MORE STRATEGIC WITH PRICING we outline how taking a strategic approach to pricing can pay off and examine the steps you should take to help you identify your winning price.
https://lnkd.in/e9XhQcVs
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Getting more strategic with pricing - a new whitepaper
strategicproposals.com