As a C-level executive I've managed Mega-Projects incl. FIFA World Cups, delivering multiple stadiums simultaneously and managing diverse teams. Passionate for global sporting events & complex unique projects.
Euro 2024 could mark the end of football as we know it. While we could see stars like Cristiano Ronaldo play for their countries for the final time, we’ll also see innovation in the game that goes far beyond the players on the pitch. Where’s what I expect to happen: • Evolving fan engagement: Euro 2024 will continue to revolutionise fan interaction through augmented reality broadcasting, virtual experiences, and social media interactivity, bringing supporters closer to the action. • Pioneering eco-friendly initiatives: The tournament is likely to follow in the footsteps of other recent tournaments and maintain a high standard of green stadia and carbon-neutral initiatives. • Further integration of technology: Euro 2024 will feature deeper integration of existing technologies like VAR and goal-line technology, with a specially-designed ball to support faster officiating. • Diverse football landscape: The tournament will continue to showcase increased representation from underrepresented regions and demographic groups, signalling a move towards a more inclusive sport. Euro 2024 will bring innovation to the game that will last for generations to come and I can’t wait to see the tournament in six months’ time. #sportsbiz #innovation #football
Veteran | Former CEO | Digital Transformation & Change Management Expert | Startup Advisor | (E)MBA Professor | Nobel Peace Prize Co-Recipient
9moAnd there is still so much more to come that will transform the landscape offering the mid-sized and smaller clubs opportunities to grow their base, get (much) higher visibility, and become more attractive through the incorporation and usage of immersive technologies like those packed into FUTPARK, while managing much better their budgets.