Alex Fletcher’s Post

Exciting updates from the global mobile gaming industry for March! 🌍📱 💡SLG (Strategy and Simulation Games) led in revenue, with Fun First! Games' "Last War" achieving an impressive combined revenue of $83.3 million across platforms. 💡Activision Blizzard's highly anticipated shooter game, "Call of Duty®: Warzone™ Mobile," launched with 15.2 million downloads across platforms in its debut month. 💡SpringGame emerged as the top MMO advertiser, showcasing 10,000 promotional creatives for "Pandora" in March. Curious to learn more about the top 20 global mobile games by advertising, revenue, and downloads last month? Dive deeper into the insights by checking the following file! 🎮 #MobileGaming #MobileMarketing #IndustryTrends #SocialPeta

According to a recent Activision Blizzard Media survey of over 10,000 gamers, mobile gaming has become universal. And even though there are distinct groups of gamers, all segments appreciate rewards linked to ads but don’t like ads that interrupt their gameplay. In this guide on the new view of game players, learn how to reach this audience more effectively and tailor ad strategies for high engagement: https://buff.ly/46Vfpc3

As we wave goodbye to 2023, we're looking back on some of the best gaming conventions we attended! 🎟️🎮 If you love gaming cons like us, take a look at our last blog of the year to find out which conventions made the cut. ✂️ Did we miss your favorite con? Tell us in the comments which convention you loved in 2023! ✈️ https://hubs.ly/Q02dy_Jy0 #gamingconvention #edx #wasdlive #gamescom #videogaming #gamingindustry #advertising #publishing

According to a recent Activision Blizzard Media survey of over 10,000 gamers, mobile gaming has become universal. And even though there are distinct groups of #gamers, all segments appreciate rewards linked to ads but don’t like ads that interrupt their gameplay. In this guide on the new view of game players, learn how to reach this audience more effectively and tailor ad strategies for high engagement: https://buff.ly/46Vfpc3

Are you an iGaming operator aiming to launch games faster and more effectively? TRI Gaming has you covered: 🔹 Global Reach: Expand your market with access to gaming and lottery markets across the US, Canada, Europe, and Oceania. 🔹 Exclusive Content: Offer unique, high-profit licensed games that set you apart from competitors. 🔹 Game Variety: Cater to all player types with a vast range of engaging games. 🔹 Customisation: Build and deploy custom games quickly, tailored to your audience. 🔹 Enhanced Engagement: Use advanced bonusing and promotional tools to keep players coming back. 🔹 Versatile Engines: Support any game type, including multiplayer, with our flexible game engines. Ready to revolutionise your gaming offerings? Discover more about TRI Gaming at: https://hubs.ly/Q02xJ_Gs0 #TriGaming #iGamingOperators #GamingInnovation #LotteryGames #AIGaming #GameInsights

Good morning! Here are our Monday gaming updates: 📣 Did you miss it? Last week, we shared 101 Brand Activations in Gaming– an exploration of some of the most impactful gaming opportunities that happened in 2023. Check it out: https://lnkd.in/e7iwQutu 🤝 In a move away from the traditional “console wars,” more and more games in production are rumored to be released on multiple platforms: https://lnkd.in/eTsKv5he 🏈 NFL’s Kelce Brothers want to revive a childhood classic video game:  https://lnkd.in/eaJ5-4as ❄️ Advertisers are coming back to esports– with caution: https://lnkd.in/g6VipMpR ✨ Bungie and Bioware collab on new Destiny 2 skins: https://lnkd.in/erXTisup 🟪 Pokimane officially exited her exclusivity deal with Twitch, in a move that reflects the shifting landscape of gaming livestream entertainment https://lnkd.in/eTVVn_Tj For more weekly gaming updates and insights, be sure to follow us! #gaming #marketing #collaborations #brandactivation #licensing #crossover #livestreaming #advertising #videogames #celebrity

Valorant: Unveiling the Tactical Brilliance of Riot Games' Shooter Riot Games has taken the gaming world by storm with its latest creation, Valorant. This tactical shooter has rapidly gained popularity, captivating the hearts of gamers globally. Let's delve into the intricacies of Valorant, exploring its gameplay mechanics, diverse characters, and the impact it has made in the esports realm. readmore https://lnkd.in/dNbvZW6V

Our very own Glenn Waller, Digital Manager📲, examines how brands looking to reach children in the ever growing gaming space can take advantage of opportunities while maintaining brand safety and compliancy. He looks at specific areas where brands are creating new gaming opportunities, from Disney and Fortnite collaborating to brands like Alo Yoga creating avatar shops in Roblox.   Hit the link below to read more on how we most effectively reach this audience whilst keeping safety paramount.    #GenerationMedia #Gaming #ChildrenInGaming #DigitalMarketing   👇👇👇 https://lnkd.in/eDNPvHmE

💡 Did you know that over half of Europeans (53%) play video games? It's a huge group that you can reach using gaming audiences 🎮 And what about the demography of players in Europe? 🤔 ➡ 75% of them are adults and the average age is over 31 years old. 👀 ➡ Looking for more facts and stats about gamers and gaming advertising? Join our Gaming Newsletter Today and receive fresh news every two weeks: https://lnkd.in/dZpt9zfm #gaming #advertising #gamers #players #report #newsletter

🎮 Ever thought about how gaming ads can blend seamlessly into your experience?🤔 At Senior Studios, we've made this idea a reality!🌟 Imagine dynamic billboards and quests fitting naturally into the game🏰 Your brand becomes part of the narrative, captivating players globally🌍 It’s all about creating authentic, seamless experiences🎯 Experiences that entertain and engage like never before🎉 Ready to elevate your brand in the gaming world?🚀 Let’s chat in the comments and make gaming and advertising come alive together!💬 Want to learn more about Minecraft for brands? Follow me Melvin Hedlund on LinkedIn #minecraft #ugc #advertising #marketing #technology #business #innovation #gaming #GamingAds #brandengagement