Demand capture alone can't fuel your Patient Acquisition program anymore. Sorry I know it means we have to invest more into creative & analytics & media agencies but proofs in the data we have over hundreds of clients & millions of patients we have connected with care. Here are a few examples of when you should focus on demand gen: - There’s not enough search demand to meet lead volume goals. - If your demand capture CPL hits a plateau - If your de novo takes more than 8 weeks to fill capacity at - If you are onboarding new acqusitions or providers - If you are providing high-acuity services like plastics or orthopedics with complex procedures & education required - If it's difficult to adequately differentiate yourself. And yes you are different. - You have a strong offer. - If you have other initiatives outside of patient acquisition. But Alex... Converting on capture tactics is more cost effective. And demand capture leads tend to be more qualified. And demand gen usually means a heavy creative lift which sounds expensive. Right? Yep. But you don't have a choice. Learn how to do it now or be out of a job or business in 36 months. #healthcaremarketing #innovateorchooseadifferentgig #makingyourwednesdayharder
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Navigating Health Tech Sales: Insights from Clinical Product Specialist Interview with Bailey Morgan
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Founder & CEO @ JWM | Consulting or Fractional Executive | Healthcare | AI
9mo100% agree! I also think investing in understanding the patient journey from the perspective of each target persona is beneficial. The insights gained from this exercise are often quite surprising.