Aliaksandra Iuchyk’s Post

FILLINTHEBLANK designed the UNILEVER stand at the 2024 Guangzhou Canton Fair, It is the oldest, largest, and the most representative trade fair in China. Brand: UNILEVER Services: Retail Design | Visual Merchandising #Fillintheblank #brandvalue #brandingagency #designagency #branding #brand #design #fullservicebranding #brandstrategy #branddesign #brandactivation #rebranding #brandidentity #creativedesign #marketing #logo #BrandStrategy #Marketing #Design #Quality #Authenticity #Positioning #Communication #BusinessGrowth #BrandEngagement #DigitalMarketing #eventplanning

"Oh no, we forgot to design the fixture and now our packaging looks like an ironic joke." No amount of packaging design will convey the desired message if the fixture looks bad. Avoid this problem by thinking about EVERYTHING that the shopper can see when they encounter your brand. The more exaggerated your packaging and branding, the more this applies. Small retailers, in particular, really need your help. Help them to make your brand look better. Don't just say 'wow' on pack and hope for the best. Image: I took this photo in Malaysia. It's not the retailer's fault that the setting doesn't look great, he's doing his best. A nice fixture would have helped. You can read more about shopper engagement and marketing in the book "Using Semiotics in Retail", voted Best Book on Sales & Marketing, Business Book Awards, 2023. "Using Semiotics in Retail" was substantially encouraged and endorsed by my friends at Unilever The sales uplift generated by Unilever's in-house shopper marketing app "easily more or less doubled" thanks to #semiotics by Rachel Lawes, said Keith Sleight at the trade show Retail Week Live in London (2022). #design #fixtures #packaging #retail #shoppermarketing #shopperinsights #sales #marketing #profits  Keith Sleight Vanina Ivanova Kelly Millen Trish Rajo Brea Patricia Rotaeche James Passanha Adriaan Bosman Sabrina K. Willeke Brokking Verena Schrama Bindu Sudra Gareth Townsend Leticia Charraga Rosa Souza Lima Olga Giannoudi Liezel Slatter Gareth Lloyd Joe Moran

🌟 Understanding Wholesale Miniso's Business Strategy: Key Points 🌟 Miniso's success in the global market can be attributed to its unique and effective business strategy. Here are the key elements: Affordable Quality: High-quality products at affordable prices attract a broad customer base. Wide Product Range: Diverse array of products, from household goods to beauty products, meets various consumer needs. Fast Fashion Model: Frequent product turnover and new arrivals keep inventory fresh and exciting. Strategic Store Locations: High-traffic locations, such as shopping malls and busy urban areas, maximize visibility and accessibility. Brand Aesthetic and Experience: Minimalist, aesthetically pleasing store design provides an enjoyable shopping experience. Global Expansion: Partnerships and franchises enable efficient entry into new markets while adapting to local preferences. Collaborations and Licensing: Limited-edition products created through collaborations generate buzz and attract new customers. #miniso

Next week I'm speaking at a merchandising conference for the first time ever. Being asked to take part was a real "pinch-me" moment for me career-wise. And then my imposter syndrome went into overdrive... ☠️ "What if I come across as stupid?" ☠️ "What if I waffle?" ☠️ "What if I say the wrong thing?" ☠️ "What if I mess it up?" That voice in my head got so loud that I nearly pulled out, and it took a lot of work to remind myself that: 🤠 Conference audiences are kind and empathetic...it's not the Comedy Store! 👩🏫 I've learnt a lot during my 16-year merchandising career and I have the opportunity to share that wisdom ⛑️ Preparation is everything. Taking the time beforehand to think about what messages I want to land on the day will help take the edge off my nerves 🎢 You only grow outside your comfort zone So I'm proud to say that I will be speaking at the PI Apparel Merchandise Planning Europe 2024 conference in London on 7-8 October. I'm on a panel discussing how tooling can improve collaboration, something which I'm really passionate about. If you're there then please come say hi. And if you're on the fence about coming because it feels scary then please do come - I promise you I can relate! #merchandising #impostersyndrome #comfortzone #merchandisingconference #speaker

#fmcgproducts #GSM #consumers Title: Elevate Your FMCG Merchandising Strategy. **Unlock the Power of Merchandising Audit** Dear Country Managers and Brand Managers, In the dynamic world of FMCG, the practice of merchandising audit is not just necessary; it's essential for staying ahead of the competition. Through recent marketing visits, we've observed the pivotal role that merchandising plays in influencing consumer behavior and brand perception. **Why Merchandising Audit Matters:** 1. **Enhanced Brand Image:** Implementing a rigorous merchandising audit ensures that your brand's image is consistently portrayed across all touchpoints, reinforcing its identity and credibility in the eyes of consumers. 2. **Optimized Positioning:** By carefully assessing and fine-tuning the placement of products, you can strategically position your offerings to capture maximum attention and drive sales. 3. **Resale Attitude Activation:** Understanding the psychology of consumers is key to activating their resale attitude. Through effective merchandising, we can influence purchasing decisions and cultivate loyal customers. **The Role of TSO Footprint:** While TSO footprint is crucial for maintaining connectivity with partner retailers, it's the meticulous execution of merchandising strategies that truly brings your brand to life on the shelves. Dedicated TSO team must supporting your efforts and ensuring that your brand stands out in a crowded marketplace. **Let's Collaborate for Success:** Together, let's elevate your FMCG merchandising strategy to new heights. Whether you're a country manager, brand manager, or frontline sales representative, this content is tailored to empower you with the knowledge and tools needed to drive tangible results.

bdk parfums - Retail Store Concept Proposal The assignment that my team and I received was: Choose a brand that has never had a Retail Store and build a Retail Store Concept Proposal for that brand. And we chose bdk parfums, a very special niche perfume brand in Paris. The interesting thing is, right after my team and I completed this project, the first store of bdk parfums was also officially opened. Looking at the brand's real-life store and looking at the Retail Store concept that we developed ourselves, we concluded that: "When sticking closely to the brand's DNA and delving deeply into each product, whether One way or another, the results will be similar in some respects." We were very happy that the group's conceptual thinking was really on the right track. Below is just a brief summary of how we arrived at the final proposal concept. *This is a project I did with my team during my master's program

Luxury Briefing: The brand and retailer relationship status is evolving

Reflections on My Shanghai Business Trip My last day in Shanghai wraps up an intense, insightful five-day journey through China’s business landscape, filled with valuable lessons and unexpected connections. Here’s what I’m taking away: 1. Mastering the Art of Visual Merchandising It was fascinating to see how a single company created sub-brands within their stores to connect with diverse audiences. This strategy emphasized that merchandising isn’t just about duplicating others; it’s about creating tailored, localized experiences. Trends are constantly shifting, and the “one-size-fits-all” approach no longer applies. Poor merchandising, especially in high-rent areas, can sink a business fast. The takeaway? Stay adaptable, stay relevant. 2. Smart Automation for Smart Business Automation isn’t just about reducing headcount—it’s about enhancing consistency and efficiency. Witnessing a vast warehouse operated by only 34 people reminded me of the huge gains smart automation can bring to daily operations. Technology, when embraced effectively, makes jobs easier and improves reliability across the board. 3. Dare to Dream Big The 35-year-old market leader we visited didn’t get there by aiming low. Many older companies haven’t even achieved local dominance, let alone global recognition. This experience reinforced the importance of big ambitions—conquer your immediate challenges, but always keep an eye on larger goals. Improvement and empathy should guide every step. 4. The Power of Physical Distribution As digital as the world gets, the staying power of traditional distribution channels shouldn’t be underestimated. Connections with physical stores and networks continue to add real value. Not everything is online—or can be online—and a physical presence can remain one of the strongest foundations for market reach. 5. Building Friendships and Real-World Insights Beyond business, this trip connected me with multiple distributors, mall owners, and category market leaders, adding depth to my understanding of the industry. I also gained real-life insights on importing and purchasing products—knowledge you simply won’t find in textbooks. In short, my Shanghai journey provided invaluable lessons in branding, automation, ambition, and the enduring power of relationships and practical experience. Interested to talk about business, technology and sustainbility? Connected with me at ceo@redcircleglobal.com #Technology #Business #Trip #China #Automation #Merchandising #Philippines

We help get you here - why logistics is fundamental to sampling success. 🌟 Efficient logistics forms the cornerstone of successful brand-to-hand sampling campaigns. The seamless delivery of products directly impacts consumer experience and brand perception. Meticulous planning, location selection and co-ordination between the logistics and the event management teams, ensures samples are in the quantities required in the right place at the right time. Resulting in the maximum number of samples being distributed to the selected target audience for any campaign. Inspired has access to warehouse facilities in London & Bristol, unlimited number of vehicles and drivers, the very best promotional staff and decades of experience executing sampling campaigns for some of the UK's best known brands. This combination allows us to deliver sampling campaigns of any scale nationwide. Whether clients want to purchase fixed locations at train stations, shopping centres or other high footfall locations, or use on-street guerrilla sampling tactics we are here to help you deliver. We offer ambient, chilled and frozen sampling solutions. Delivering campaigns with a focus on pure sampling engagement, through to experiential activities that offer opportunities for more in-depth engagement. In the realm of brand-to-hand sampling, efficient logistics isn't just a support function; it's the driving force behind a memorable and impactful consumer experience. #Logistics #SamplingCampaigns #BrandEngagement #productsampling 🚀📦

Same same but different! Our booth's evolving looks as the years roll on. Exhibitions remain a cornerstone in shaping our brands! What further improvements do you recommend? #FMCG #Retail #Branding