Today we're NOT launching a campaign. Instead, we're building a brand, made to support mountain culture and the communities that live within: Mammut Sports Group AG.
Yes, we make products for people who seek challenges above the tree line... People who see mountains as more than just natural features, but as symbols of strength, beauty, adventure, and challenge... People who commit to overcoming the obstacles that mountains provide...
...But we are more than just a provider of high-performance mountain sports equipment. We are a community of mountain lovers who want to share our passion, our expertise, and our stories with others.
This is what "Rise with the Mountain" is.
It's a call to action from a community who thrives and grows on the mountain. It's an individual rally-cry that's true for Adam Ondra, just as it is true for me (who's never climbed anything harder than a 6b).
To rise, is to grow. Whether that is through continuous challenge, through failure, through adversity and struggle, or through celebration and success... they are all (equally valuable) measures of growth. And that's what we seek.
Through challenge, we grow.
Check us out at https://lnkd.in/eqxNw8rV
I'm insanely proud to work at Mammut, surrounded by brilliant minds, pure souls, and passionate mountaineers. It takes a village to build a brand (and years of hard work), but I'm stoked to be doing this with Justyna Wojewoda-Chakraborty, Charley Radcliffe, Marc Shillum, Sundus Z., Julia Rau, Philipp Dalmolin, Sandra Dejin, Anna C.P. Alberti, Frederik H., Fabio H., Harald Schreiber, and so many more stellar marketers in the team... 🌟
...as well as with a rockstar crew of leaders like Dr. Heiko Schaefer, Paul Cosgrove, Felix Muennich, Michael Rammelsberger, Ursula Ollmaier, Pirmin Walker... 🚀
Big thanks also to Tobias Zehnder and his team at Webrepublic, as well as Olivia Ellenger, Alex Dixon, Celeste Hilton, Sophie Baranyovits, and their teams at DEPT® 💪
#RisewiththeMountain
#culture
#brand
Laureando in Marketing & digital communication e appassionato di Marketing e Brand communication
8moCongratulations👏