Senior Marketing Manager at Force24 | Trend Spotter & Email Marketing Enthusiast | Aspiring Speaker 🌟🎤
This week I'm going to my first Choir rehearsal. It's a trial or 'taster' session 🎤 Obviously, I was nervous to submit the request, but I was greeted with such a welcoming email from London City Voices that the nerves didn't last long 💖 This was a great lesson for building a community. When someone new is interested in joining your community... → Your first message to them is crucial. This could be your only chance to convince or validate that they're in the right place. 👂 You'll want to communicate that the environment will be one where individuals feel heard, valued, and connected to a shared purpose or interest. 🫶 Give a bit of proof or some colour that members have a genuine connection. Because that's ultimately what we're all looking for when we make the first move, right? 👋 Maybe you'll take this time to encourage open communication, start active engagement, and provide a sense of belonging. → Most importantly (at least for me) 🧭 Give clear guidelines or rules to ensure a positive and inclusive atmosphere. (Rules can be empowering!) 📆 Tell them how everything works and what they can expect. What the next steps are and the support they can look out for. 🪴 This helps in establishing a foundation for long-term community growth and cohesion. → LCV's first email checked every single box. Calling themselves 'London’s Friendliest Choir' is well-fitting. ⭐️ Stay tuned for how the trial goes.
I went to a speed dating event recently -- what sold me is how the event organizers relayed before the event that if someone turns you down, the only proper response is "Thank you for asserting your boundaries" or else risk getting booted. This made me feel heard, valued, and safe, even before the event! Why? Because it encouraged open communication and clarified a rule I find super-important -- both of which foster a more positive environment. Alicia Torres
Alicia Torres Thanks for the share ❤️
Freelance Copywriter | Healthcare, Ecommerce and Towing & Recovery | Web Copy, Email Assets & Articles | Copy & content that helps you connect with your ideal audience
11moAbsolutely, that first message is so important! It sets the tone for everything after, so it's important to get it right. They've done a good job here of making folks feel welcome.