Ali Fisher - Plans With Purpose’s Post

As an ex-Unilever #Marketer, one of the things I have always appreciated about #UnileverMarketing is the primary focus on #BrandDo, ie always make sure you walk the talk before you talk the talk 👍 So I really enjoyed reading Ali Hanan CMRS FRSA from Creative Equals interview with Aline Santos Farhat which discusses the new #ROI of #ReturnOnInclusion and Unilever’s shift from #Equality to #Equity, and is also chocka block full of Brand Do proof points 📖 Here’s a few Unilever #Unstereotype #EDI proof points that stood out for me: - Making #EDI structural changes to the entire marketing process and across every Unilever brand through the 2021 launch of the Act 2 Unstereotype programme 🎬 - Rooted in #Marketers understanding that more #Inclusive creative increases #Brand scores & drives broader brand reach 🥇 - Launching the #BelieveInTalent Campaign to support the #ProductionIndustry to become more inclusive and #Accessible for people with disabilities - Partnering with more #DiverseInfluencers to create #UnstereotypicalContent 💻 - #UnstereotypeTraining for 900 leaders, including personal development plans 📝 - Launching the Womankind community with 60 female leaders creating a safe space to share experiences, challenge the status quo and inform strategy, in an effort to achieve 50/50 gender split at all business levels 🧗♀️ - Building an internal Unstereotype Hub 🖥️ Which other organisations do you see walking the talk on #EquityDiversityInclusion in #Marketing? #DiversityEquityInclusion #DEIB #DEI #DiversityAndInclusion #Diversity #DiversityEquityAndInclusion #DiverseMarketing #InclusiveMarketing #ResponsibleMarketing