Great session to kick off #DMWF from Bassam Sabry at IKEA who are celebrating their 80th anniversary - I rather liked how he shared their positioning as a world leader in life at home. He shared three words that encompass the IKEA ethos - Affordabiity, Accessibility and Sustainability. He outlined IKEA’s journey from multichannel to omnichannel with the customer at the heart of everything they do and the strategy is that the customer has a seamless experience however, wherever and whenever they shop. The App is key - and a consideration for every development and initiative is how will it work on the App. Key for IKEA in this digital transformation is to use AI ‘responsibly’ - they are focused and determined to use AI ethically with stringent governance in place. I’m rather intrigued about the new soon to be launched loyalty programme where we won’t be collecting points, but Alum keys! #digitaltransformatiom #digitalcustomerexperience #retail #ecommerce
Alison Wiltshire’s Post
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Gerasimos Marakis, Managing Director of Contract Logistics Service Line in Orphee Beinoglou SA Streem Cluster, emphasizes the crucial need for crafting the ideal omnichannel customer experience considering the e-commerce penetration rate's dramatic rise over the last two years. This metric, reflecting the share of the population engaging in at least one online purchase, has escalated from 40% to about 75%, showcasing a marked surge in consumer adoption of online shopping. #BalkanECommerceSummit #ConnectingBalkans #GenerationY #GY #OrpheeBeinoglouSA
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Digital Growth Consultant @ Taggstar | Research, eCommerce, Social Proof, Development
4moOne of my favourite brands I was just in over the weekend! Love the insights Alison and wow…Alum Keys!