Alison Wiltshire’s Post

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Global Marketing Director at Taggstar

Great session to kick off #DMWF from Bassam Sabry at IKEA who are celebrating their 80th anniversary - I rather liked how he shared their positioning as a world leader in life at home. He shared three words that encompass the IKEA ethos - Affordabiity, Accessibility and Sustainability. He outlined IKEA’s journey from multichannel to omnichannel with the customer at the heart of everything they do and the strategy is that the customer has a seamless experience however, wherever and whenever they shop. The App is key - and a consideration for every development and initiative is how will it work on the App. Key for IKEA in this digital transformation is to use AI ‘responsibly’ - they are focused and determined to use AI ethically with stringent governance in place. I’m rather intrigued about the new soon to be launched loyalty programme where we won’t be collecting points, but Alum keys! #digitaltransformatiom #digitalcustomerexperience #retail #ecommerce

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Amy Morrison

Digital Growth Consultant @ Taggstar | Research, eCommerce, Social Proof, Development

4mo

One of my favourite brands I was just in over the weekend! Love the insights Alison and wow…Alum Keys!

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