Alison Seibert’s Post

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻? [An ostrich without its head in the sand?  No, I just couldn't persuade Midjourney to provide a headless ostrich!  Onwards, let's not be distracted with that....😵] I find myself bewildered when I hear someone say they are happy with their PR company but there is no evidence of: 💫brand awareness being pursued 💫thought leadership being achieved (in any format) 💫news being managed 💫executive personal branding being developed 💫personal linkedin strategy 💫consistent messaging 💫compelling presentation 💫tier one media coverage The only evidence is a limp company page.  Full of corporate speak...and desperately dull. 🕳️ People buy from people they know like and trust.   Your PR agency's job is to accelerate your brand, products and services to the front of the queue - from brand awarenss to brand preference. 🍨🍰 Our job is to provide the knowledge, insight, methods, discipline, committment and creativity to elevate our clients and their brands memorability and value.  To make them visible, understood and valued. 🍩🍫 Why be happy with less? Why be happy with anything other than distinct, proactive, amplification of your brilliant value. 📢🔊 Why? Please help me to understand.  What have I missed - there must be a rational explanation. #marketing #PublicRelations #b2bmarketing #InstinctToBeDistinct #techpr

Most people think the goal of PR is to “sell more stuff” 🫤 To be clear: Selling stuff is good! But that’s a byproduct of a bigger storytelling goal, IMHO, which is to *build a halo effect* over a brand. 😇 Here’s why that distinction matters: A sale is transactional. A one-off. But you want your customers to feel like they’re doing *more* than simply swiping a credit card when they engage with your brand 💳 You want them to feel like they’re joining a movement ✊ Good PR shows the world that you stand for something *bigger* than your collection of features & widgets. Good PR shows people the 50,000 foot view of the giant forest you’re taming, instead of focusing on the individual trees of incrementalism 🌳 This press release or that. This award or that. No, the aim of a public relations program is much bigger than that. It’s to help companies become provocateurs. Juggernauts. Pacesetters. To build a narrative that reveals the chasm between the past your prospects are stuck in today and the *bold new world* you represent. So yes, PR should help drive revenue. No question about that. But great PR creates brand disciples 🙏 This is the way ✊ #publicrelations #b2btech 👇

This is a good quote to tack up on your real or virtual wall: "Good PR shows the world that you stand for something *bigger* than your collection of features & widgets." -- Parry Headrick #pr #culturematters

Most people think the goal of PR is to “sell more stuff” 🫤 To be clear: Selling stuff is good! But that’s a byproduct of a bigger storytelling goal, IMHO, which is to *build a halo effect* over a brand. 😇 Here’s why that distinction matters: A sale is transactional. A one-off. But you want your customers to feel like they’re doing *more* than simply swiping a credit card when they engage with your brand 💳 You want them to feel like they’re joining a movement ✊ Good PR shows the world that you stand for something *bigger* than your collection of features & widgets. Good PR shows people the 50,000 foot view of the giant forest you’re taming, instead of focusing on the individual trees of incrementalism 🌳 This press release or that. This award or that. No, the aim of a public relations program is much bigger than that. It’s to help companies become provocateurs. Juggernauts. Pacesetters. To build a narrative that reveals the chasm between the past your prospects are stuck in today and the *bold new world* you represent. So yes, PR should help drive revenue. No question about that. But great PR creates disciples of your brand. 🙏 This is the way ✊ #publicrelations #b2btech

When it comes to building a powerful brand, word of mouth is one of the most valuable (and underrated) forms of #PublicRelations. It’s simple: Satisfy your first-time customers, and they become your loudest advocates. Every satisfied customer is a walking PR agent, spreading the good word far and wide. Add a dash of smart marketing to amplify that momentum, and the network of happy customers grows exponentially. A well-satisfied customer isn’t just a buyer—they're a brand evangelist. With consistent experiences and a little marketing magic, companies can create a ripple effect that transforms into a tidal wave of trust and visibility. In the end, great #PR isn’t just about what you say—it’s about what your customers say for you.

What's better, generating 100 "media wins" or 1 "media win" for a client? Hint - it's a trick question... PR is not just about generating publicity & lots of noise - it's about: 📸 fostering a positive brand image in a customer or partner's mind 👀managing how others perceive you (good, bad and indifferent) 🤝 fostering strong relationships with customers, vendors, employees, etc. Your goal isn't just to generate media wins & noise, but to craft a narrative around your client that improves how they are perceived by others. Sometimes, a clean crisp bird chirp is louder than the drum of a city.

As we move into fall 2024, sales teams are feeling the pressure to close deals. A solid PR strategy can make all the difference in breaking through the noise. 🔊 Our latest newsletter dives into the vital role PR plays in supporting sales efforts. From aligning PR with sales goals to optimizing your online presence, Kathleen Lucente outlines seven essential steps to help your team finish the year strong and set the stage for success in 2025 in her latest newsletter. Equip your team for a successful year-end and set the stage for 2025. Subscribe here: https://lnkd.in/gXn6hk6k

How Purpose-Driven Brands Can Turn Buzz into Sales? PR isn't just about headlines and press clippings. It's a strategic investment that can deliver a significant ROI 💰 Here's how PR can translate positive buzz into REAL SALES: ➡PR puts your brand in front of a wider audience, leading to more website traffic and qualified leads. ➡Positive media coverage strengthens your brand image, positioning you as a leader in your space. ➡When people connect with your brand's mission, they're more likely to become loyal customers and advocates. ➡PR attracts the right kind of leads who are already interested in what you offer, making sales conversations more efficient. We can help you craft a strategic PR plan that drives sales and fuels your mission. Contact us to learn more!

Myth Busted: PR ≠ Just Press Releases Many businesses think PR is just about blasting out press releases. While press releases can be a valuable tool, effective PR is a strategic, multi-faceted approach to building brand awareness, trust, and credibility. Here's how strong PR can actually lead to more sales: Increased Brand Visibility: PR gets your brand in front of the right audience, through media coverage, industry awards, and thought leadership opportunities. Enhanced Credibility: Positive media mentions and industry recognition establish you as a trusted player in your field. Improved Customer Perception: PR helps shape how people see your brand, fostering positive associations and driving purchase decisions. Stronger Lead Generation: Effective PR campaigns can attract qualified leads who are already interested in what you offer. Publicity for Good is the #1 communications agency for purpose-driven brands. We help companies like yours leverage the power of PR to achieve their business goals. Schedule a meeting with us today and let's chat about how we can create a customized PR strategy that drives sales!

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. 👩𝗮̂