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Today's MKT1 newsletter from Emily Kramer is an 11/10. If you don't already subscribe (and pay for the templates et al.) you're a fool. I love the idea of the 'producer' role, even in early-stage orgs. It's like the marketing equivalent of a good expo. Some questions: - In the team of 5 example, is the producer last in? - Hierarchically, how do you avoid making the producer feel like they answer to four bosses? - Where does one find a producer? Assume this would be an agency hire? - What's the career path for a producer? Where do they go if the org expands from 5-50? Is it a stepping stone into one of the three main pillars outlined in the post? - What does comp look like?
Thanks for sharing! Producers early on can be a junior marketing generalist who is eager to learn and can jump in and get anything done. This role can then feed other marketing roles in the future. I could have written the whole newsletter on just this…and maybe I’ll just have to do that someday!
This is good, plan to read later. Re: some of your questions - I can tell you what I've seen from some of our clients with similar structure. - Producer is usually the last in, unless the founder/CEO is a marketer. - I've seen this go two ways: Producer as an internal agency & Producer as a separate function (i.e. they control the campaign calendar, with exception of a few org-wide campaigns). I don't know which is better internally, but I can say which tends to produce better marketing. - Typically the Producer grows into a CD role and becomes a true internal agency. - IDK, but the CDs we work with are typically peers with other function leaders, so I'd assume Head of/VP-level comp.
This is fascinating. As a career in-house marketer, I found that the most successful launches and campaigns were the ones that broke away from the usual playbook. There was no 'rinse and repeat,' so we designated a 'producer' to act as the conductor within the marketing team. I’d take this role even further by: 1. Expanding internal collaboration: The producer would also coordinate with C-suite, exec voices, product teams, and customer success to ensure alignment. 2. Enhancing market and situational awareness: Keeping a close eye on trends, the zeitgeist, news cycles, and sentiment to ensure each project resonates effectively.
Love it! Perhaps this can be the existing marketing manager before the company starts investing heavily in marketing and adds a VP/CMO and addtional heads of PMM, Content/Brand and Growth? This exisiting marketing manager usally has been the focal point already and done a bit of everything, and likely a lot of PM and events:)
I dunno why this makes me want to go vroom vroom. I must really relate to the engine depiction. Love MKT1 too :)
Damn this is good! I've been thinking of the role of a Producer who can handle all creative/editing tasks and this absolutely validates what I've been thinking about but wasn't sure if it's the right way to approach this role. Emily you continue to set the standard for high-quality, useful marketing material (not that I'm surprised). 🙌
At bigger companies, we also had this as a program management or Campaigns team, and they were functionally a peer to these other orgs, but helped piece them all together. The model really works.
💯 agree. Loved Emily’s newsletter today - the way she walked through how to bring the producer roles through in each size of marketing business was tremendous!
+1 - they are the best
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2moI also loved this post and I’m filling this producer role now (albeit under a different title) on a much bigger marketing team.