To get consumers interested in lab-grown meat, companies are turning to products based on exotic, or even extinct, animals. Some companies are attempting to generate interest in lab-grown meat by going beyond chicken and pork. Companies like Primeval Foods and Vow are developing lab-grown meat from the cells of animals like tiger, zebra, or even mammoth. Advocates of lab-grown meat are hoping these novelties and nontraditional meats can attract consumers who are otherwise wary of these food.
