Case study spotlight! Partnering with Alliant, a leading collectibles company leveraged our expertise to develop a custom optimization model aimed at identifying and reactivating their most promising inactive customers via direct mail. The Results? The brand achieved reactivation order rates 2X to 5X higher than expected! Ready to maximize your customer reactivation efforts? Let’s connect and create results like these: https://hubs.ly/Q02LndrY0 #DataDrivenSuccess #CustomerReactivation #AlliantOptimization
Alliant - The Audience Company’s Post
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"It's a better business decision to 🔬 focus on customer stickiness than new sales," says Kristina Jaramillo, President of Personal ABM. 💯 New accounts are still important as well, but when customer marketing and ABM teams work together to create stickiness in existing customers, it allows companies to maximize 💰 revenue by reducing or removing churn and driving expansion. ICYMI - watch the full ExpertXchange session, 🎙️ ABM + Customer Marketing for Greater Retention and Expansion Revenue Growth, with Kristin on our Community page: https://bit.ly/3I4CaOY #CustomerMarketing #ABM #CustomerAdvocacy #CustomerMarketingAndAdvocacy #CustomerObsessed
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What is CAC? 🌵🤔? CAC short for Customer Acquisition Cost, refers to the total cost incurred to acquire a new customer, encompassing all marketing and sales expenses. It's one of the most important metrics in assessing the efficiency and profitability of your business's marketing efforts. Understanding your CAC helps you make informed decisions about budget allocation, channel optimization, and overall strategy refinement. After all, minimizing CAC while maximizing customer lifetime value is the ultimate goal! 💡 Stay tuned for more insights into optimizing your CAC and boosting your bottom line. #CustomerAcquisitionCost #MarketingMetrics #BusinessInsights
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We had a call with a potential client last week, and we discussed rebate ROI and how to make the best business case for rebates. The conversation was great, so it inspired us to create a series of posts breaking down the six steps you can use to build your business case. So today, Step 1: Define Clear Objectives 🥅Goal: Determine what success looks like for the rebate offer. This can be relative to your industry. It could include increased sales, higher customer acquisition, improved customer loyalty, or market share growth. 📈Key Metrics: Identify the key performance indicators (KPIs) to track, such as sales uplift, redemption rates, customer retention rates, and brand engagement. #RebateStrategy #ConsumerIncentives #BoostSalesROI #CustomerRewards #TestMarketSuccess
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🚗 Automotive & OEM Sales Expert | Channel Sales Leader | Key Account Management Strategist | Accelerating Growth & Boosting Revenue with Strategic Planning & Dealer Expansion 🚀 📈
Value selling is key to enhancing profitability, customer retention, and loyalty. By embracing this approach, organizations can maximize profitability and retain existing customers. Here's how: - Identify the right customers and applications where our products/services add significant value. - Spend ample time with customers to understand their business models and pinpoint their pain points. - Focus on communicating how customers benefit from our offerings rather than just highlighting product features. - Clearly articulate the value proposition, showcasing how our products/services add value and address customer pain points. - Differentiate by competing on value rather than pricing. Offering a unique experience and premium quality can justify charging a premium. Customers are willing to pay more when they perceive the value in our offerings, fostering long-term associations. #ValueSelling #CustomerRetention #Profitability
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do you know the term CLV ( customer lifetime value ) ? this concept tells us the total value customer brings to a business over the entire duration of their relationship. it helps business understand the long term revenue potential of their customer and , guides decision making making regarding customer acquisition, retention and marketing strategies. -------------------------------------- if you find this interesting follow me for more Harsh P. #clv #marketing #business #revenue #growth
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How “Sampling” Took This Product From $2M To $12M In One Year! In the first 90 secs I’ll show you how “sampling” took sales of this product from $2M to $12M within 12 months. Few products can boast a SIXFOLD INCREASE like this – virtually INSTANTLY. I achieved this through a “sampling formula” that works for ANY business. More big customer attraction ideas at https://lnkd.in/ek9Jm7a2 & https://lnkd.in/ebb6iTxM
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