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Professional Design CASE STUDY - How Bransult methodically established the Isure Consult Brand for the #SouthAfrican #Insurance #Market 1. THE TASK (ESTABLISHING A NEW BRAND) In a rapidly evolving insurance landscape, our client envisioned launching a new company dedicated to providing comprehensive insurance solutions. With a clear focus on innovation, reliability, and customer-centricity, they sought to establish a strong brand identity and digital presence from scratch. The challenge was to create a cohesive brand image, corporate stationery, administrative forms, a dynamic website offering full insurance services, and robust lead generation across various social media platforms—all within a tight timeline of one month.   2. OUR SOLUTION Brand Identity & Corporate Stationery: Understanding the importance of a strong brand presence, we began by crafting a distinctive brand identity that resonated with the company’s values and target audience. Our team developed a versatile logo that symbolized trust, security, and modernity—a crucial aspect in the insurance sector. This logo was seamlessly integrated into corporate stationery including letterheads, envelopes, and business cards, ensuring consistency across all touchpoints. Open portfolio page: https://lnkd.in/d3H49jZD   Website Development & Lead Generation: For the digital front, we focused on designing and developing a user-friendly website that not only showcased the company’s range of insurance services but also facilitated lead generation. Employing responsive design principles, we ensured seamless accessibility across devices. Our website incorporated intuitive navigation, clear call-to-action buttons, and informative content to engage visitors effectively. Additionally, we integrated lead capture forms strategically throughout the site, enabling seamless lead generation and conversion. See full study at Bransult: https://lnkd.in/d3H49jZD

Elevate your understanding of branding in the insurance industry for 2024: It's not just about logos and visuals; it's about crafting a compelling story, creating memorable experiences, and building strong relationships to drive growth and impact

"I never thought I would find myself in the insurance industry. I was an art major turned wedding and graphic designer. But, once you find your passion, it sticks. What I love the most about marketing insurance products is that it is NOT easy. There is nothing simple about insurance. My specialty is taking something complex and confusing and making it simple and visually appealing. I love the problem-solving aspect of what I do for our clients" Jessi West Lundeen, InsurTech Marketing Specialist, Ink Digital Marketing. Let’s connect: https://lnkd.in/gA_iV_yR #insurance #insurtech #marketing #broker #insurancebrokers #riskmanagement

This is a great piece about the importance of content marketing for insurance agencies. Insurance Newsletters can help by providing you with articles that your clients will want to read. Why? Because it's salient to them and helps them keep up with trends, new laws and regulations, what's happening with insurance pricing and more. And even though we write the content, YOU get to take credit for it and they will thank you for providing it. 

When was the last time you reviewed your #trademark portfolio?   Like reviewing insurance cover, it makes sense for every #business to spend a little time every few years to make sure they have the right #protection in place in the right #territories for the right marks, in respect of the right goods and services. They will then be in a far stronger position if they find themselves caught up on either side of a #trademarkdispute.      We think about the evolution of #brands and what that means for #trademarkprotection, and set out a checklist of questions to consider when reviewing your #trademarkportfolio.  https://lnkd.in/eCy6ti_U Author: Caroline Brooks

When you talk about insurance – do you tell a story? Storytelling can play a crucial role in the marketing efforts of independent insurance agents, providing a powerful tool to connect with potential clients, build trust, and differentiate their agency in a competitive market. Here’s a breakdown of the impact storytelling can have: https://lnkd.in/dZqy8QZt #SIAOfNorthernOhio #SIAA #Insurance #IndependentAgents #Partnership #Ohio

Most agencies, marketing, and CX teams lack experience in creating personalized videos to enhance customer engagement. There are various challenges such as technical complexities, data security concerns, and the absence of in-house expertise. In the past decade, I have assisted numerous teams in successfully incorporating video personalization programs. This article explains how we achieved this at Pirsonal and how we can support your team in implementing a personalized video program in your organization. Have questions? Simply let me know. Cheers, Josías Want more tips like this? Follow me on LinkedIn: https://lnkd.in/dZvBJj9h #digitaltransformation #CX #martech #marketingleadership #creativemarketing #personalizedvideos #personalizedvideo #videomarketing #datadriven #personalization #partnership

We recently interviewed our Head of Marketing, Loura Joubert, about the strategic evolution & repositioning of the Unisure brand and what lies ahead for the company. To learn why 2024 is going to be a landmark year, read the article here: https://lnkd.in/dU9477ru. #marketing #insuranceindustry #brandidentity #globalmarketing

Not every action needs to be strategized, sometimes it is as easy as just clicking the link below and we will do it for you 💌 #StrategicSupplier #PrioritizeYourBrand #HereToHelp #Envelopes #Packaging https://lnkd.in/gtcF5HnY