Alltech reposted this
Do we want to live courageous lives or hide in the shadows? Agriculture has the world’s two most important jobs: nourishing the world and preserving our planet for future generations. Effectively communicating about this essential work can be very challenging, as our industry faces misleading headlines and incorrect assumptions about the impact of agriculture on our environment. The fact is our industry isn’t simple, and we are further from consumers than ever at a time when agriculture plays a more critical role in our collective future. This year, we’re shining the spotlight on agriculture’s vital role through our upcoming documentary, World Without Cows. Regardless of the audience’s connection to beef or dairy or agriculture in general, the resounding opinion is clear: the story of animal agriculture needs to be told — and told in a compelling and relatable way. At World Pork Expo a few weeks ago, our team hosted a thought-provoking panel about this very topic with Dr. Frank Mitloehner of UC Davis CLEAR Center; Maria Zieba from the National Pork Producers Council; and Dr. Gordon D. Spronk of PIPESTONE. (Watch it here: https://bit.ly/4cR8Uc0). The panelists highlighted the power of storytelling. I carried this same theme with me this week as I visited team members in Costa Rica, and as I prepare to present Alltech’s new case study on leadership succession to agri-food leaders in Mexico on Thursday at the Capacitación ANFACA-IPADE IN COMPANY event. Next week in Louisville, Kentucky, we will discuss the future of poultry research at the Poultry Science Association’s annual meeting and consider how the themes explored in #WorldWithoutCows relate to the entire agri-food industry. As Dr. Mitloehner said in our panel discussion, we are the subject matter experts, and it is time to tell our incredible story. Our mission is not just about raising awareness — it’s about inspiring and empowering action. The future of agriculture hinges on our ability to innovate and collaborate, ensuring we can sustainably feed a growing global population and combat climate change. But we can’t do it alone. So, for those who wish to join us in advocating for science, sustainability and telling the stories of the agri-food sector, consider this your invitation to help us start the conversation around World Without Cows. Learn more about partnering with us here: https://bit.ly/465pXVx #PlanetofPlent IPADE Business School SOMOS ANFACA
Tim Taylor
3mo
Great post Mark! Let’s tell the incredible story.
Amen
Randy Thomas
2mo
Love this
Davi Liou
3mo
:)
Gerente Regional de Ventas Acuicultura
2moSúper oportunidad para la agroindustria comprometida y responsable 👍🏼👍🏼👍🏼