The experience and impact of lotteries in the coming decade will be transformed by new digital technologies and growing consumer demand for social responsibility, transparency and meaning. Our Future of Lottery report outlines a number of ways in which lotteries could innovate to improve the future player experience.
Our Future of Lottery report found that future consumers will hold businesses of all types more accountable. As they look to brands to become catalysts for change, they are prioritising purpose in their decision-making. In the future, the incentive to contribute to the greater good will drive engagement in a way that enhances the lottery game and its role in benefitting society. As lotteries become more international, they have the potential to become vehicles for achieving broader global goals, such as addressing climate change or reducing social inequalities across regions. At Allwyn, we understand the scale and responsibility associated with running lotteries and have made it our priority to deliver impact across the countries we operate in. Read the full report here: https://lnkd.in/ehggHJdP #FutureofLottery #WhereWeAllWin #Purpose #Impact
