Our team can’t get enough hopwater!!!! More Life has been one of the most popular beverages at the brewery for our team members since it’s launch.
The hop water pool is getting more crowded: In 2019, 3 major brands made up the hop water market in chain retail. Today, it’s 27, led by the likes of Hoplark, Lagunitas Brewing Company, HOP WTR, and more. As more brands make a splash, hop water needs to connect with drinkers as more than just a beer replacement. Kate Bernot dives into the dynamics of this fast-growing new beverage segment: https://bit.ly/3LkTK3m
