Alona Biriuk’s Post

TikTok's future may be up in the air, but its impact is undeniable. With over a billion active users, it has become a powerhouse in social media, thanks to its easy-to-use platform that encourages both consumption and creation. Learn more about why TikTok is so popular and why we think it should stick around. https://ow.ly/IMl750UpnE7 #ENX2LegalMarketing #TikTok #SocialMedia #SocialMediaMarketing #ShortFormVideo #MarketingStrategy

Don't argue with results. TikTok advertising is on the rise. More than 1 billion active monthly users. Not just that, it has the highest engagement rate of all social media platforms. Users spend up to an hour consuming short video content on TikTok every day. It's a goldmine for businesses. But it's not just the numbers, it's the type of content that works. TikTok embraces silly, funny, and relatable content. It doesn't have to be perfect. What counts is authenticity. Businesses who succeed on TikTok: - Dare to be different - Embrace the format - Engage with their audience If you're not on TikTok advertising yet, now is the time.

The TikTok ban swept this platform the last few days but I haven’t seen conversation around two crucial aspects for businesses and marketers… 1. Diversification Many businesses and creators have found success on the TikTok platform. Look at what happened this past weekend and how easily that success can be taken away. Whether the ban goes through and stays for good or not, this should be a sign that creating content and growing an audience on multiple platforms is crucial to any social media strategy. 2. Just because it’s being done already, doesn’t mean it’s not an opportunity. With CapCut being owned by Bytedance, restrictions were put in place on that platform. CapCut has (in my opinion) cornered the market for editing and optimizing content for social platforms. Their specialized auto-captioning formats are commonly recognized across short-form video social platforms. As I search for alternatives, they exist but none are quite as intuitive. (Again, my opinion) The lesson I’m picking up here is that just because there are dominant, established players in a certain market, don’t be discouraged by them. You never know when things will turn sideways and those dominant players’ business gets brought to a halt because of national security or other unforeseen reasons.

Surprising how few marketers understand the importance of positioning!

I got invited to the TikTok HQ in London. I asked them the questions YOU want to know about growing, here's what they said... 🏃♀️ Do tiktok ads ruin engagement? No, they don’t. Do trending hashtags work? Only if they are relevant. Do words on screen really matter? captions? YES! Does posting 3 x day work? Yes, you have more chance of landing on the FYP, but not just any content. Do I need to make a new account? Only if your content is going to be different. Why does my post get zero views? A tiktok glitch, trying to fix. Advice - engagement, use the account more and keep posting. Does the FYP hashtag work? Rarely. Only if you believe the content will appeal to everyone. What's your best advice for growth? SEO and hooks. What did you find the most interesting? #tiktok #tiktokexpert #tiktokhq #tiktoktips

⏰ TIKTOK BAN: If you’ve been following recent developments, we’ve never been closer to a TikTok ban in the U.S., making it more important than ever to start planning now. Whether you're active on TikTok or not, the platform's continued uncertain future is a wake-up call to stay agile in your social media strategy. 🔥 HOT TAKE: Now might be the perfect time to jump on the platform. I explain more below. Here’s what you should be thinking about: 👉 If you're on TikTok: - Back up your content. Save your account’s top-performing videos and captions so you can repurpose them on other platforms. -  Direct your audience elsewhere. Funnel TikTok followers to platforms you control - an email list and/or your website. Use CTAs in your TikToks now and update your bio with links. - Experiment with cross-posting. If you aren’t already, share your TikTok content on Facebook, Instagram Reels, YouTube Shorts, LinkedIn, and/or Pinterest to test what resonates in other places. - Diversify your efforts immediately. Don’t wait for the court decision—start experimenting with other platforms or ramp up your existing presence elsewhere. 👉 If you're NOT on TikTok: - Leverage the unknown. As counterintuitive as it sounds, now might be the perfect time to jump on TikTok and experiment. Short-form video isn’t going anywhere, and TikTok pioneered the format. If you’ve been holding off, use this moment to explore and create—it’s a valuable skill to master, and what’s the worst that could happen? If your videos flop, the platform might not be around anyway, so who cares? But if TikTok sticks around, you’ll already have a head start as a regular user. Are you adjusting your plans in light of the news? #SocialMedia #TikTok #DigitalMarketing

📱 What Everyone's Missing About the TikTok Situation Let's zoom out for a moment. While everyone's focused on TikTok, there's a bigger story unfolding in the creator economy and it’s all- Entertainment media and not social media. Content is key and not only your followers. Go big by putting yourself out there on any or every platform. 1. YouTube is having a renaissance moment. Small creators are seeing unprecedented growth - proving you don't need millions of subscribers to build a thriving audience. Quality content is winning.YouTube promised to balance between small creators and bigger creators. 2. Facebook (yes, Facebook!) has quietly transformed into a discovery powerhouse. Their new tools for creators - including advanced A/B testing and analytics - are game-changing. And here's the kicker: your content now reaches far beyond just your network. Its creator- led and not friends led. 3. Instagram has shed its exclusivity. Gone are the days when you needed a massive following to succeed. I'm watching creators with authentic voices outperform accounts 10x their size. 4. And Linked In is amazing! Videos are changing the vibe and content and educational content is key. It’s like the best newspaper you have ever read with top content that gives you all the feels but is also educational. And newsletters are an incredible opportunity here because they go out to your audience and there are also push notifications to your email. Plus Linked In is just becoming so interesting, relatable and supportive. 5. Tiktok is still thriving. It changed the way we tell stories. The way we share. The way we put ourselves out there. All you need to do is just be. And while it redefined SEO and search. The real story? While we're all debating one platform, opportunities are exploding everywhere else. Literally just put yourself out there. 💡 Key insight: The creator economy isn't about any single platform - it's about valuable content finding its audience. What are you seeing on these platforms? Share your experiences below. #DigitalStrategy #CreatorEconomy #SocialMedia #ContentCreation

Head of Instagram, Adam Mosseri Interview with Colin and Samir : Highlights - Instagram is prioritizing creators over publishers because we believe that power will continue to shift from institutions to individuals across various industries. - The key metric to assess the performance of your content is Sends per Reach. - Create content that can be shared as Direct Messages and Stories, and your reach will grow organically. - Long-form content is not a primary focus for Instagram; we are not pursuing long-form video. - Almost half of all video impressions are viewed with the sound off, which is why captions are so important. - The potential ban of TikTok in the US is concerning, as it reflects a trend of more platforms being banned in different regions and countries.

Brilliant example of re-positioning a successful brand. Positioning is crucial to secure alignment with your audience, connect with new target groups and build sustainable growth. Thanks for sharing Will Poskett 🙏🏼. #brand #marketing #positioning #strategy

🚨Do you think TikTok can be saved, or will it die like Vine? 1. The U.S. has made the call: TikTok is officially being banned. This decision will have a massive impact on creators, businesses, and brands who rely on the platform. Here's what it means: 2. If you already have TikTok: You’ll still be able to use it… for now. But without updates, the app will become buggy, glitchy, and harder to use over time. 3. If you don’t have TikTok: It won’t be available for download. New users won’t be able to access it at all. The future of TikTok: Unless a U.S. company steps in to buy TikTok, this ban looks permanent. What should you do NOW? - Save your content: Download your TikTok videos so you can repurpose them on platforms like Instagram Reels, YouTube Shorts, or Facebook. Don’t let all that effort go to waste! - Expand your audience: Start growing your presence on other platforms. Diversify so you’re not reliant on one app. - Own your audience: Build an email list and launch a newsletter. Unlike social media platforms, you own your email list. It’s the safest way to maintain your audience long-term. This is a major shift, but it’s also an opportunity to rethink your strategy. Don’t wait!