Alonso Espeleta’s Post

One of my favorite strategies to create an amazing e-commerce experience: intuitive design. 4 ways it can radically transform your e-commerce strategy and customer satisfaction: 1. Going Beyond Demographic-Based Personas Simply crafting personas based on age, gender, and income is commonplace yet often ineffective. To design intuitively, we must understand the underlying - mental models - goals - pain points of our users. This allows for creating more personalized and effective user experiences that resonate on a psychological level. 2. Leveraging Psychology for Specific Behaviors True intuitive design goes beyond basic usability. It strategically employs psychological principles to steer user actions. When you - create a sense of scarcity - tap into loss aversion - leverage social proof you can significantly influence customer purchasing decisions. Mastering these behavioral techniques gives your e-commerce site a distinct competitive advantage. 3. Designing for the Entire Customer Journey Many e-commerce efforts are hyper-focused on optimizing the website experience alone. Comprehensive intuitive design considers every customer touchpoint, from initial product discovery through to post-purchase support. Integrating your online presence with mobile apps and physical stores means a cohesive and seamless customer journey. 4. Avoiding “Solutions Looking for Problems” Innovative design should begin with a clear understanding of user needs rather than preconceived solutions. This prevents the common pitfalls of developing features that do not address real problems. Do this instead: Focus on actual user challenges to develop solutions that are not only innovative but also genuinely useful and profitable. Intuitive design is about crafting experiences that users feel were made just for them—effortless, effective, and engaging. What about you? What’s your favorite strategy to create a memorable experience for your e-commerce customers? #ecommercecustomerexperience #customerexperience #personalization #ecommercepersonalization #ecommercesuccess #customersatisfaction

A bad E-Commerce Site can lead to bad business! Struggling to Create a Seamless User Experience on Your E-Commerce Site? Is Your E-Commerce Site Leaving Customers Frustrated? In today's competitive online marketplace, a smooth and enjoyable shopping experience is no longer a bonus – it's essential.  If abandoned carts and confused customers plague your website, it might be time to revisit your user experience (UX). Here are some common UX roadblocks that can trip up even the best e-commerce businesses: [1] Navigation:  Imagine walking into a store without any signs. That's what a confusing website feels like.  Ensure your website has a clear and intuitive layout with well-organized categories, simple menus, and a prominent search bar to help users find what they're looking for quickly. [2] Speed:  Nobody likes a slow website.  In today's fast-paced world, patience wears thin quickly.  Optimize your website for speed to avoid losing customers before they even start browsing. [3] Hidden Fees? Not Cool:  Transparency builds trust. Be upfront about all costs, including shipping and taxes, from the very beginning. Don't spring surprises at checkout – that's a surefire way to lose a potential customer. [4] Checkout:  The checkout process should be a breeze, not a marathon.  Streamline the checkout process by minimizing the number of required fields and offering guest checkout options. Let customers get to their purchases quickly and easily. By prioritizing a user-friendly experience, you can transform frustrated window shoppers into loyal, repeat customers. Looking for help and assistance to build a great E-commerce website? DM us Technofragrance and we will help you out. #ecommerce #userexperience #customerjourney #onlineshopping #conversionrates

🔍 15 Common Pitfalls & Best Practices from 138 leading e-commerce sites - does it resonate? From the Baynard Institute 2024 Mobile UX benchmark, here is the list: 1. Highlight the current scope in the main navigation (97% don’t) 2. Provide a “view all” option at each level of the product catalog (48% don’t) 3. Include the search scope in the autocomplete suggestions (79% don’t) 4. Suggest alternate queries and paths (73% don’t) 5. Make all color swatches available in mobile list items for visually driven products (61% don’t) 6. Explain industry-specific filters (77% Don’t) 7. Have an address validator or address lookup feature (35% don’t) 8. Properly introduce, position, and style error messages (72% don’t) 9. Improve validation errors with adaptive messages (98% don’t) 10. Provide load indicators whenever new content is loading (81% don’t) 11. Have direct links to “return policy” and “shipping info” in the footer (57% don’t) 12. Provide enough space between tappable elements (74% don’t) 13. Make tappable elements sufficiently large (86% don’t) 14. Use the right keyboard layout for relevant fields (67% don’t) 15. Disable mobile keyboard autocorrect when appropriate (85% don’t) ↪ As a user #2, #6, #12 are my biggest frustrations ↪ But #11 is my number one reason to exit the page. An easy to understand and customer friendly return & shipping policy, is not only easy to fix, but also among the most underrated investments ecommerce sites can take towards long term customer retention and organic growth. Last but not least, the links should be on the product listing itself, and accessible via site search too 🔍 Link to the full research report in the comments! What do you think?

Simplifying Checkout Processes in E-Commerce with Success-Centered Design... We recently increased e-commerce conversion rates by 300% for Durian.in by redesigning their checkout process with these principles. Imagine what we can do for your business! E-commerce co-founders, Is a confusing checkout process driving your customers away? This common UX and CX issue can severely impact your sales and customer satisfaction. Let’s discuss why this happens and how Success Centered Design can help streamline your checkout process for better results. 🚀 🛒 Understanding Confusing Checkout Processes A complicated checkout process often leads to cart abandonment, hurting conversion rates. Key UX and CX problems contributing to this include: 🔄 Too Many Steps: Lengthy and complex checkout steps frustrate users. 💳 Lack of Payment Options: Limited or unclear payment methods discourage purchases. 🎨Poor Design: Confusing layouts and unclear instructions make it difficult for users to complete transactions. ⏳ Slow Load Times: Delays in loading checkout pages can cause users to abandon their carts. 💡 The Solution: Success Centered Design Success Centered Design uses the UX+TAPE framework, focusing on Trust, Attachment, Persuasion, and Emotion to create an efficient checkout process. 🤝 Trust: Implement secure, visible payment options to build customer confidence. 💓 Attachment: Streamline the process to keep users engaged and committed to purchasing. 💬 Persuasion: Use clear calls to action and minimal steps to encourage completion. 😍 Emotion: Design a smooth, stress-free experience to leave a positive impression. 🔗 Want to learn more about optimizing your checkout process? Download my FREE e-book “Get More Customers on Your E-Commerce Using Success-Centered Design” here: https://lnkd.in/gaYzQuFA #Ecommerce #UXDesign #CXDesign #CheckoutProcess #SuccessCenteredDesign #UserExperience #CustomerExperience #OnlineBusiness #DigitalTransformation Let’s transform confusing checkouts into seamless, user-friendly experiences that boost your sales and customer satisfaction! 🌟

4 Design and UX requirements for a successful e-commerce: A. 1-2 clicks checkout You don’t want to have multiple steps before landing to the checkout page. Simplify the process and increase your sales. B. Small chunks of copy. You want to avoid long blocks of text. People never read them and by frustration they live your website. Keep your texts concise, simple but with the essential information. Focus more on visuals and your products rather than words. C. You website has to be simple and clear to navigate. Keep your Navigation Bar as simple as possible. Use drop down menus and categorise each link. Don’t put everything in the main navigation just to “make it faster”. Confusion is the killer of convertion. D. Use high quality and modern photos. Your products are the focus of your website and so, you should put maximum effort in making them as appealing as possible. Spend time on shooting high quality photos: a. use a professional camera b. professional lighting c. minimal background If you want to get daily insights on the web industry, check out Matteo Valentino ✨

Checkout our newly redesigned mobile e-commerce PDP! The updated layout features enhanced navigation, larger visuals, and a more user-friendly interface, making mobile shopping easier and more enjoyable. Explore the changes and share your feedback with us! Your insights help us improve continuously. Here are the highlights: - Simplified Navigation: Streamlined access to key info. - Modern Visuals: Clean and engaging design. - Effective CTAs: Clear and compelling calls-to-action. These updates have significantly improved our conversion rates. Check out the transformation below! 1) Adding the Breadcrumbs on Product Page - Improve User Experience - Lower Bounce Rates - Improve Search Rankings - Adding the products banner images 2;3;4;5) Consisting subscription offers on Product page: - Customer retention - Predictable Revenue - Better inventory management. - Lower customer acquisition costs. - Customer lifetime value - Recurring revenue - Upsell and cross-sell opportunities - Scalability and growth potential - Revenue stability and predictability - Choose your subscription idea - Higher company valuations - Build higher value long-term relationships 6) Visible CTA with number of items to be added on cart - Bigger, bolder headline to hook people in. - CTA bigger - Interactive UX/UI Want us to optimize your Shopify brand? Learn more here #Ecommerce #MobileUX #shopifyexperts #shopifydeveloper #cro #croexperts #crodesigner #webinopoly

Solving Real Problems in E-Commerce Design Have you ever felt frustrated while waiting for an online order, only to find customer service unresponsive and order tracking non-existent? You're not alone. Many jewelry e-commerce platforms face these issues, and they can severely impact customer satisfaction. Over the past few weeks, I've been diving deep into the world of e-commerce. My goal is to not just create beautiful designs, but to solve real problems through UI/UX design. ~ Todays design Through thorough research, user interviews, and competitive analysis, I've identified the main pain points for jewelry e-commerce platforms: 📌 Unresponsive customer service 📌 Delayed shipments 📌 Lack of effective order tracking At Dazzling Ornaments, it’s committed to addressing these challenges head-on. Here’s how we're doing it: ✅ Implementing a functional customer support line attached to each delivery ✅ Developing a fully integrated shipping and tracking system with real-time updates and a detailed orders list ✅ Creating user-friendly tracking interfaces with automated notifications Today's design focus is on a detailed "My Orders" list, which shows the order status, date, estimated delivery date, and a functional customer care line assigned to each delivery. This not only enhances transparency but also builds trust and improves the overall shopping experience. How do you handle customer frustrations in your industry? #UIUXDesign #ECommerce #CustomerExperience #JewelryDesign #UserResearch #ProblemSolving #DesignThinking

Want to make your online store the talk of the digital high street? 🛍️💻 Learn top UI tricks to spruce up your e-commerce game. From intuitive navigation that's as easy as a stroll in the park, to a checkout process smoother than your morning coffee, we've got you covered. And it's not just about making things look pretty; we're talking about creating a shopping experience so seamless, your customers won't want to leave. Ready to give your e-commerce site a glow-up? Swing by our blog and discover how to turn browsers into buyers! 🌟🛒 https://buff.ly/46uLZzq #ecommerce #ui #ux #website #app #design #uidesign #uidesigner #uxdesign #uxdesigner #redesign #prototype #learn #future #tips

🔍 Key Insight for E-Commerce Success: Getting the basics right is more than halfway to success. Looking to enhance your e-commerce store? This article outlines essential UX best practices to improve user experience and boost revenue. Focus Areas: Navigation: Ensure easy access to products. Taxonomy: Organize categories effectively. Search: Optimize search with auto-suggestions and filters. Product Pages: Provide clear product info and availability. Checkout: Streamline the process to reduce cart abandonment. Shipping & Delivery: Clearly present delivery options throughout the journey. Read article here : https://lnkd.in/eA-5Z9mU #UXDesign #Ecommerce #UserExperience #DesignGuidelines #BestPractices

🚀 Ready to revolutionize your E-commerce game? Say goodbye to design dilemmas and hello to innovation! 🌟 Brace yourself for a journey through 10+ essential steps website sections, where we not only address your pain points but provide strategic recommendations for the best UI design for each section based on our in-depth assessment. 1. *Captivating Attention:* Ever felt your Hero Section lacks the wow factor? Discover a design that ensures your brand's first impression is unforgettable! 2. *Product Showcase Mastery:* Tired of lackluster Product Carousels? Brace yourself for a carousel design that transforms browsers into avid shoppers. 3. *Grid Revamp:* Navigate through a Product Grid that's not just functional but visually stunning, creating a shopping delight on every page. 4. *Seamless Navigation:* Lost in a confusing Category Navigation? Get ready for a user-friendly design that simplifies the journey for your customers. 5. *Intuitive Search:* Searching for products feels like a maze? Anticipate a powerful Search Bar that guides customers straight to what they're looking for. 6. *Refined Filtering:* Frustrated with complicated Filters and Sorting Options? Explore a design that puts control in your customers' hands, enhancing their shopping experience. 7. *Immersive Product Exploration:* Want to transform your Product Detail Pages for better conversions? Witness a design that turns product exploration into an engaging storytelling experience. 8. *Cart Management Bliss:* Juggling with Shopping Cart complexities? Stay tuned for a cart design that streamlines the checkout process, turning abandoned carts into completed purchases. 9. *Swift Checkout:* Filling out lengthy forms during checkout got you down? Get ready for a Checkout Form design that makes the process swift and painless. 10. *Secure Transactions:* Concerned about secure online payments? Uncover a Payment Gateway Integration that ensures seamless and secure transactions, building trust with every purchase. Feeling the excitement?  But wait, there's more! We're diving into 30+ essential sections for E-commerce design success: Swipe left for a sneak peek into UI designs that not only address your pain points but transform your E-commerce journey! 🌐✨ #EcommerceInnovation #UIDesignMagic #UserFirstExperience #EcommerceDesign #UIDesignExcellence #DigitalInnovation #UserExperienceJourney #WebDesignInspiration #OnlineShoppingUX #UIRevolution #DesignStrategy #VisualCommerce #InnovativeUI #UserCentricDesign #DigitalTransformation #DesignMagic #EcommerceSuccess #InteractiveDesign #BrandingExperience #DigitalPresence #UserInterfaceMasterclass #CreativeDesignSolutions #EcommerceStrategy #WebsiteUI #DigitalEngagement #ElevateUserJourney #DesignThinking #MobileCommerce #VisualStorytelling #UXStrategy #ConversionOptimization #DesignRecommendations #InnovativeSolutions #FutureOfEcommerce