Alpine Online Ltd’s Post

For day 15 of the Alpine Online Ltd Christmas insights we're looking at the pre-mixed alcohol category 🍹 YTD Value £480.5m +3.0% vs LY YTD volume 73.4m litres -7.5% vs LY Top 5 brands ranked by £ sales 1- WKD SHS Group 2- Jack Daniels Brown-Forman 3- Gordon's Diageo 4- Gordon's Pink Diageo 5- Smirnoff Ice Diageo Top 5 brands ranked by £ sales added vs LY 1- Au Vodka 2- MOTH Drinks - B Corp™ 3- Four Loko 4- Dead Man's Fingers Halewood Artisanal Spirits 5- Absolut Pernod Ricard Top 5 brands ranked by volume added vs LY 1- Au Vodka 2- MOTH Drinks - B Corp™ 3- Four Loko 4- White Claw Mark Anthony Brewing Inc 5- Absolut Pernod Ricard Follow at Alpine Online Ltd for the latest consumer insights 🏔️ 📈 If you want to find out how you can access data for your category give the team at Nielsen a shout Rachel H 🌱 Josh Self Data by NielsenIQ Retail Measurement | GB - NIELSEN - MNDH PRE MIXED ALCOHOL- GB Total Coverage- Calendar YTD to WE 2nd December 2023 *Excludes private label #categoryreporting #dataanalytics #niq