Together with FiliGrade Sustainable Watermarks, Farm Dairy and PELLENC ST, we joined forces with #HolyGrail2 to enable better sorting and higher-quality recycling rates for packaging in the EU. ♻ In a first step, our goal is to use digital watermarking technologies to ensure the appropriate sorting of HDPE milk containers in the Netherlands. The whole initiative aims to implement better and more accurate sorting streams, resulting in higher-quality recyclates benefiting the complete packaging value chain. 🙌 #FamilyOfPioneers #Packaging #SustainablePackaging #CircularEconomy #Recycling #PlasticIsFantastic
Happy to announce that #HolyGrail2 has joined forces with ALPLA Group, FiliGrade Sustainable Watermarks, Farm Dairy, and Pellenc ST in an exciting initiative to showcase the capability of CurvCode watermarking technology in enabling the circular deployment of HDPE beverage containers in the Netherlands. 🌍♻️ Digitalisation through pioneering technologies offers a unique opportunity to drive a much-needed revolution in the waste industry towards circular packaging, especially with the upcoming #PPWR requirements. Through this project, HolyGrail 2.0 aims to close the loop on HDPE milk bottles in the Netherlands. 📢 Read our full press release & stay tuned for more: https://lnkd.in/dz3VfZ7Z #CircularPackaging #DigitalWatermarks
Well done!
Head of Sales DE BE NL | ALPLA group
2moLooking forward to the results of this innovative approach. #CircularEconomy #Recycling